Building an Interactive Quiz for Lead Generation with HubSpot Integration
I’m working with a client who wants to build an interactive online assessment as a lead magnet — think Buzzfeed-style quiz that assigns you a “type” at the end (kind of like a horoscope). Here’s what we need:
Users answer a series of questions and get their result in real-time on the assessment platform
That result (their “type”) should be passed to HubSpot as a custom contact property
From there, we’ll use HubSpot to trigger a follow-up email series personalized to their type
Has anyone used a tool that integrates smoothly with HubSpot for this kind of assessment or quiz functionality? Looking for something that’s easy to use and reliable. Bonus points if it supports conditional logic or branching. Thanks in advance!
