LinkedIn AI Agents: Best Practices for Outbound Marketing Strategy

While we're on the topic of LinkedIn AI agents, I'm curious—how are you all thinking about LinkedIn as a channel for outbound marketing and prospecting? Are you seeing it as a core part of your RevOps strategy, or is it more of an experimental channel? Would love to hear how you're leveraging it for pipeline growth and revenue impact!

7 comments

Paul O.
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LinkedIn is a great channel for outbound when used right. Which has become so much more difficult with so many people using it badly and flooding the channel with so much poor outreach, spam and garbage content (and obviously AI generated content). Like anything else, you have to properly invest time and strategy to get good results.
smitha k.
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Sure, Jason. We’ve kept LinkedIn as a channel to understand this better. More than 80+ CROs that we communicated with have shared that using AI or automation on LinkedIn makes it hard to interpret actions and conversations as actual buying intent. This is just one of the many challenges they’re facing. If we continue to hear more on this, we’re considering making it a key focus area to solve.

Jason T.

We've seen a lot of RevOps teams struggle with linking LinkedIn efforts back to actual revenue impact. Tracking multi-channel engagement and tying it into pipeline forecasting is still a challenge for many.

smitha k. can you please elaborate this with more details?

Neil W.
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I think LinkedIn is excellent for prospecting and outreach but there are ways to go about it..I dont use AI for that part of my business. I see it as a way to do hyper personalized outreach (maybe 10-20 per day) to my ideal clients. Leading with value of course and eventually arranging to chat on a call.
🙌1
smitha k.
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Great points, Julian and Jason! Love the different approaches—whether as an add-on for extra touchpoints or a core outbound channel with AI-driven engagement. We’ve seen a lot of RevOps teams struggle with linking LinkedIn efforts back to actual revenue impact. Tracking multi-channel engagement and tying it into pipeline forecasting is still a challenge for many. Appreciate the insights!
👀1
Jason T.
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It has worked really well for me. I don't use agents though but I do use AI to make it more efficient for me. Instead, I use strategic commenting with the help of AI. And it still blows my mind everyday when I prospect enterprise clients! I'm the only one who engage with this C-Suite from a large financial company! The key lesson is to stop engaging randomly with influencers on the newsfeed. Focus on your target prospects who will make an impact to your business!
Julian W.
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It depends on your audience but generally speaking I see it as another channel and another opportunity for additional touchpoints. Saying that, I still think it's only an add-on (Though it can be a very valuable and effective one) to your core channels. As with most activities I think every touchpoint is a chance to provide value and increase trust. So if you can implement it in existing processes without distracting too much it can definitely help increase conversion rates on other channels but also create incremental new business Hope that helps! 🙂
✅1

Loading comments

Paul O.
·
·
LinkedIn is a great channel for outbound when used right. Which has become so much more difficult with so many people using it badly and flooding the channel with so much poor outreach, spam and garbage content (and obviously AI generated content). Like anything else, you have to properly invest time and strategy to get good results.
smitha k.
·
·
Sure, Jason. We’ve kept LinkedIn as a channel to understand this better. More than 80+ CROs that we communicated with have shared that using AI or automation on LinkedIn makes it hard to interpret actions and conversations as actual buying intent. This is just one of the many challenges they’re facing. If we continue to hear more on this, we’re considering making it a key focus area to solve.

Jason T.

We've seen a lot of RevOps teams struggle with linking LinkedIn efforts back to actual revenue impact. Tracking multi-channel engagement and tying it into pipeline forecasting is still a challenge for many.

smitha k. can you please elaborate this with more details?

Neil W.
·
·
I think LinkedIn is excellent for prospecting and outreach but there are ways to go about it..I dont use AI for that part of my business. I see it as a way to do hyper personalized outreach (maybe 10-20 per day) to my ideal clients. Leading with value of course and eventually arranging to chat on a call.
🙌1
smitha k.
·
·
Great points, Julian and Jason! Love the different approaches—whether as an add-on for extra touchpoints or a core outbound channel with AI-driven engagement. We’ve seen a lot of RevOps teams struggle with linking LinkedIn efforts back to actual revenue impact. Tracking multi-channel engagement and tying it into pipeline forecasting is still a challenge for many. Appreciate the insights!
👀1
Jason T.
·
·
It has worked really well for me. I don't use agents though but I do use AI to make it more efficient for me. Instead, I use strategic commenting with the help of AI. And it still blows my mind everyday when I prospect enterprise clients! I'm the only one who engage with this C-Suite from a large financial company! The key lesson is to stop engaging randomly with influencers on the newsfeed. Focus on your target prospects who will make an impact to your business!
Julian W.
·
·
It depends on your audience but generally speaking I see it as another channel and another opportunity for additional touchpoints. Saying that, I still think it's only an add-on (Though it can be a very valuable and effective one) to your core channels. As with most activities I think every touchpoint is a chance to provide value and increase trust. So if you can implement it in existing processes without distracting too much it can definitely help increase conversion rates on other channels but also create incremental new business Hope that helps! 🙂
✅1