Are Sales Teams Successfully Integrating General AI with CRM for Deal Preparation?

anyone else seeing reps try to solve deal prep by layering general AI on top of their CRM? curious what results people are actually getting. from what we've seen the outputs are fine in isolation but there's no memory between sessions, no consistency across reps, and nothing tying it back to what's actually being sold. every run feels like starting from scratch. wondering if this is a widespread problem or if teams have found a way to make it work.