Improving Consistency in Demo Video Viewer Reporting

·Dec 09, 2025 04:18 PM·

Hi! I have a reporting question. I'm trying to understand how many target accounts are viewing demo videos on our website. The problem is that I am getting different de-anonymized viewer data from Wistia, LinkedIn, and Hockeystack. Any ideas on what I could do to get the reporting more consistent across the 3 platforms?

2 comments

· Sorted by Oldest

Damian O.
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Ok - this might be a longer chat and I would need to know much more about your current landscape, but.... The three platforms use different ideas of de-anonymizing, however, since you want to know the Target Account I would:
1.
Create a Custom Event in Google Tag Manager for Wistia, capture it in HockeyStack and define a goal
2.
Ignore anonymous and use reverse IP to get to the Account/Company level
Damian O.
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I'm assuming that LinkedIn is already integrated to HockeyStack

Damian O.
·
·
Ok - this might be a longer chat and I would need to know much more about your current landscape, but.... The three platforms use different ideas of de-anonymizing, however, since you want to know the Target Account I would:
1.
Create a Custom Event in Google Tag Manager for Wistia, capture it in HockeyStack and define a goal
2.
Ignore anonymous and use reverse IP to get to the Account/Company level
Damian O.
·
·
I'm assuming that LinkedIn is already integrated to HockeyStack