Understanding Marketing ROI: Overcoming Attribution Challenges | RevGenius

Understanding Marketing ROI: Overcoming Attribution Challenges

Gina G. I will make a confession right here. I until recently I have been unable to confidently answer which marketing programs have produced the highest ROI. Most of the time, we don’t have clear data connecting programs to closed deals. Attribution is murky, and there's often misalignment—some teams only look at current-quarter spend vs. results, even when the sales cycle spans much longer. But thankfully, I no longer have that issue since leveraging GrowthAI! .

5 comments

Oliver T.
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You work for xfactor tho, right?
Ben C.
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Oliver T. Guilty as charged—I do work at Xfactor. Honestly, that’s why I joined. I saw what’s possible when marketing, sales, ops, and CS actually share connected data: annual planning stops feeling like a blame game, and we don’t need to pray the funnel converts faster just to hit targets. Happy to swap confessions… or vent about the spreadsheets and stitched-together tools we’re all pretending are “good enough.” 😅
Oliver T.
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Right, but the wording in the link you're sharing describes the issue for me - 'campaign=12424085-Slack_Takeover_RevGenius' - I think it's disingenuous to answer posts in such a way where it's not clear one is actually pitching their own services or company.
Ben C.
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I don’t see sharing thoughts on a real problem should be seen as disingenuous. The link tracks back to our campaign because, yes, we’re part of the conversation and proud of what we offer. I’d rather share something useful than sit on the sidelines. The point wasn't a pitch, but to connect with the community on this shared pain.
Oliver T.
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That sounds great and I agree sharing thoughts on problems is absolutely what we should be doing here. My perception though, is that your intention is very clear (pull people into your 'Slack_Takeover' campaign), yet you did not specify you worked for the company or the campaign - which in my view, is disingenuous. Why not just be open about that when you post?