Understanding Marketing ROI: Overcoming Attribution Challenges

Gina G. I will make a confession right here. I until recently I have been unable to confidently answer which marketing programs have produced the highest ROI. Most of the time, we don’t have clear data connecting programs to closed deals. Attribution is murky, and there's often misalignment—some teams only look at current-quarter spend vs. results, even when the sales cycle spans much longer. But thankfully, I no longer have that issue since leveraging GrowthAI! .