Seeking CRM and Lifecycle Leaders at B2C Retail for Research on CVM Team Structures and Decision-Making

Hey RevGenius 👋 Doing research on how CVM / lifecycle teams at B2C retailers are structured and how decisions actually get made — specifically the gap between what mature CVM functions look like at enterprise scale vs. how most mid-market teams actually operate day-to-day. Background: my co-founder and I are ex-McKinsey, where we built CVM functions from scratch at large retailers and banks. We're now building in this space and want to pressure-test our thinking with people doing the work. Looking for 8–10 people owning CRM / lifecycle / retention / loyalty at B2C retail, fashion, beauty, grocery, or subscription companies for a 30-min call. What's in it for you: → $50 Amazon gift card as a thank-you → We'll share aggregated findings + the enterprise CVM frameworks we used at McKinsey with everyone who participates DM me if you're interested or tag someone who'd be a good fit.