Focusing Sales Coaching on Raising the Bottom Performers to Improve Team Quota Attainment

Hey RevOps folks — I’ve been thinking about where sales performance improvements actually move the needle fastest. Most coaching focuses on pushing strong reps slightly higher (ex: 120% → 130% of quota). But mathematically, it seems like the bigger impact often comes from raising the floor instead of the ceiling. Example team performance (% of quota): 140 | 120 | 105 | 90 | 85 | 70 | 50 | 40 | 25 Average = ~81% If the bottom half improves through targeted coaching: 140 | 120 | 105 | 90 | 85 | 85 | 75 | 65 | 55 Average = ~91% Same team, same headcount — but a 10-point lift in average attainment. For comparison, improving the top performers: 150 | 130 | 115 | 90 | 85 | 70 | 50 | 40 | 25 Average = ~84% That’s what got me thinking about a potential service focused specifically on bringing up the bottom portion of sales teams and turning struggling reps into reliable contributors. I’m curious from revenue operators like yourselves — how much interest do you think there would realistically be in something like that