Challenges with Data Quality in RevOps and Its Impact on GTM Success: Seeking Solutions from Scale-Ups

hey all! I've just read the 2025 State of RevOps survey that RevOps Co-Op published, and a stat that jumped out was that 71% say data quality hurts their GTM success, even though 42% of those same people think their data is good enough. I've seen this exact thing in scale-ups that I've worked in: it's not that the numbers are wrong, but they just mean different things to different teams. Have any of you dealt with this, and if so what actually has helped you move the needle?