Gururaj P. | RevGenius

Posted in Revops·

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Is RevOps Just Marketing and SalesOps, or Is It More Than That?

Hi Revops buddies, Im new to this channel and trying to understand. I briefly scanned the posts from this channel and noticing a trend.

almost 90- 95% of the posts talk about Acquisition problems (marketing, lead-Gen, icp, sales processes, closing)
And only 5% talk about Retention and Expansion issues.

This brings back the question - is RevOps just a rename of Marketing+SalesOps? Or more than that. Its quite interesting to see that the 💲 95% attention on this channel is new Logos.. Acquisition focused (usually about 20-40% total revenue) 💲💲 And 5% attention on NRR (whereas most saas companies have 70-80% revenues) Probably a deep question for Friday afternoon 🤔

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Commented on Balancing Automation and Control in AI-Driven Prod...·Posted inRevops

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Would love your feedback

Commented on Balancing Automation and Control in AI-Driven Prod...·Posted inRevops

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Ah, now I get what Nikhat I. , Rasmus K. meant. The fastest-growing PLG companies are moving beyond static dashboards toward real-time orchestration. The manual “analyze → decide → act” cycle is simply too slow to capture intent in the moment. The solution usually is to connect Marketing, Product usage, and Revenue data to trigger that “next best action” automatically by reviewing every touchpoint across the silos. I'm attaching how we've done it at ThriveStack.ai, , map touchpoints to signups, onboarding dropoffs, User activites and Revenue indicators. It’s usually the quickest way to see exactly where the system needs to step in and self-optimize to prevent growth leaks. Here's a live example of all the touchpoints across the entire bow-tie Revenue Architecture https://app.thrivestack.ai/analyze/accounts/list/demo-039?stage=acquisition&source=thrivestack&t=1774638633946&demoMode=true

Commented on Balancing Automation and Control in AI-Driven Prod...·Posted inRevops

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Can you share an example what this means?

Commented on Challenges with Data Quality in RevOps and Its Imp...·Posted inRevops

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Jess A. - yes data quality issues is the biggest, this stalls everything. Without right data, AI (RAG) can't do much either. Most GTM think of CRM data to be accurate, bu then there's also product usage data, marketing Attribution, revenue /billing etc. In most SaaS companies new logos (acquisition revenue) is usually about 20-40% of all revenue booked in the year. The rest is Retention and Expansion revenue (needed by Product, Customer Success, Finance etc) The data quality issues are lot more wider. Here's our take on rhis https://www.thrivestack.ai/resources/guides/revops-ai-growth-architect

Commented on Top 50 SaaS Companies by Funding Adjusted Revenue...·Posted inRevops

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@mahesh - yes Activation is a huge gap, but so are others. Recommend you chexk Kyle Poyar 's growth unhinged report on typical b2b, b2c metrics.

Generally Activation drop offs happen because the user is not getting what they came looking for, or that it is taking a very long time to activate. The lower TTV the better. With AI, most prospects look to self-activate in minutes (vs hrs, days, weeks thats typical for B2B)

There are other gaps across all the touchpoints. Check out ThriveStack AI for an entire list across awareness, acquisition, activation, conversion, engagement, retention, expansion.

Commented on Challenges and Solutions for Managing Deal Context...·Posted inRevops

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Pat's question is very valid. There would be many answers from your broad question. Here's our take on it https://www.thrivestack.ai/resources/guides/revops-ai-growth-architect

Commented on Insights from 4 Years of Research Defining RevOps:...·Posted inRevops

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Tariq A. - great dissertation. Here's some more information (you can ignore the solution) about the problems with RevOps today and where the industry is headed https://www.thrivestack.ai/resources/guides/revops-ai-growth-architect

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