Understanding Declining Email Response Rates and Meetings

·Jan 08, 2026 07:05 PM·

Being candid here — I’m trying to understand market reality. Lately, I’m seeing much lower email response rates and fewer meetings, even when the problem statement feels real (data quality, ICP accuracy, pipeline quality). From a RevOps perspective, is this something teams still actively invest time/money in — or has buyer attention shifted elsewhere?”

2 comments

· Sorted by Oldest

Nicholas P.
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It still works you just need to invest in other channels. LinkedIn, Reddit, X and socials are delivering big results and can compliment email very well
Adam B.
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It still works - in fact I just booked a meeting today with cold email. But, as Nick rightly mentioned, you need to invest in other channels - 5-7 touch points is the norm nowadays.

Nicholas P.
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·
It still works you just need to invest in other channels. LinkedIn, Reddit, X and socials are delivering big results and can compliment email very well
Adam B.
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·
It still works - in fact I just booked a meeting today with cold email. But, as Nick rightly mentioned, you need to invest in other channels - 5-7 touch points is the norm nowadays.