Understanding RevOps: More Than Just Sales Operations

I can’t believe it’s 2025 and I still need to say this: 👉 RevOps is not just Sales Ops. 👉 RevOps is not just for Sales. If your org still thinks RevOps = “make Salesforce dashboards better” … you’re leaving growth on the table. RevOps is the connective tissue across marketing, sales, CS, and finance. It’s where GTM strategy gets operationalized. When companies box it into “just helping sales hit quota,” here’s what we see: ❌ Marketing and CS get ignored in system design. ❌ Data models collapse because finance isn’t aligned. ❌ Automations solve surface pain, but not root causes. Meanwhile, the orgs that treat RevOps as a company-wide growth engine? ✅ Top of the Funnel Grows & Pipeline Gets Stronger ✅ Handoffs actually work. ✅ The customer journey finally matches what the deck says. Across clients, the #1 unlock we see is reframing RevOps as a board-level growth function — not an admin team for sales. If I see one more company limit RevOps to pipeline reporting, I’m going to start handing out chalk and making people write this on the board.