Vincent

You're welcome but nope Clay does not use primarily zoominfo/Appollo for enrichment, this is where many go wrong. Although you can use those within their waterfall enrichment it's not an obligation. You can connect to any other data provider you are currently using and paying for as long as you have an API key. This is why most find Clay expensive because they tend to use the credits and features available within it instead of using it as the orchestration layer of the tool stack you currently have. Also you don't have to take the Clay CRM connector to benefit from its features so you could start with the smallest option and simply use it well. Got to know how though ….

Indeed Ryan M. the biggest mistake is to become greedy and to want to do too much too quickly through one profile. Respect the daily limits and if really scallling this is important to your business you can check providers such as mirror profiles or salesfoge to scale LinkedIn outreach.

Hi Leon B. I love this, makes so much sense. I like the way you called or used Clay as “the data transformation layer”, for me it’s the “data orchestration and decision” layer because not only it allows you to collect, clean, enrich the data, it also allows you to collect date from other sources as you said or even layer in AI to use it with deep prompt engineering to really get it to do stuff that would typically take team members hours, now it takes seconds and can be done at scale with prioritisation. Moreover it then orchestrate and interconnects with the rest of your stack to take the actions either in a fully automated way or bringing in human in the loop where and when needed. It's a total game changer for companies who will implement it the right way. Recentely we helped a client achieve an increase of 45% booked meetings in less than 2 months by simply working off the right data. Mind blowing Briana B. if you haven't used it you should. If you’re not into playing with those types of tools as it can get a bit technical, look for agencies experts in it to help you get going and avoid the typical beginner learning curve.

Hey Chris D. indeed that channel can be “noisy” and tricky to get through. What we recommend our clients to do is to use Clay as the orchestration layer between RB2B, your CRM and the rest of your stack. In this way you can:

Then the outreach becomes specific, relevant and timely so the response rates are much better. Make sense?

Gizem Ç. indeed it's a real issues especially at mid market and enterprise level. I don't think the importance is in creating meaningful urgency for sales teams, this is looking at it the wrong way as “it’s trying to sale”. Instead signals/triggers should be looked at from the perspective of the prospect to create meaningful urgency or interest/curiosity for them to want to engage/reply. Then when that is done any sales team member or SDRs will want to follow-up on an interested lead. The real problem is often times leads passed by marketing to be followed up on a very little tracked intent, they’ve just been scored over time which does not correlate to a recent event. Does that make sense? Linda J. FYI this could also make for a great post 😉

Gizem Ç. indeed, that was the point of my answers above, businesses got to become much more specific about which intent or trigger they are after and trying to capture those as early as possible. So those are not intent that have happened over a period of time but near to real time signals that are being collected and taken advantage of to immediately take action with relevance. This needs a mix of AI and automation to achieve this.

Agreed with smitha k. here, if you have those 3 tools you’re most likely having big overlaps in features and functionalities too… not the best use of the money. Saphi M. They key now is to find the right tools that will get you the signals you need for your business and layer it with other signals or triggers so that you can then:

Happy to connect to get into more details if needed

Yes the Kiln is one the top Clay agency tough billing in consequence in the region of 15 to 20K per month. Similar level of quality can be achieved with cheaper agencies to be honest. Matt S. Lea ring Cay in 2/3 months to do basic workflows yes (if you spent most of your time on it), but learning it to develop complex AI-powered workflows that will for instance help interconnect your entire revenue engine to engage people at the right time with the right insight/signals while ensuring your CRM data stays up to date and drive hyper personalised engagement landing pages built specifically for those targets personas will take you much much longer to learn and achieve. Since companies still have their target to achieve it's very hard to get it all done so most take the route of external implementation experts to ensure they receive proper guidance to build what's needed while being trained at the same time as workflows gets built. It's the most efficient way to avoid typical mistakes, benefit from best practices while not losing time against targets trying to figuring it all out alone. Treat it like a CRM implementation partner, you would do that alone. Clay is now seen as the orchestration layer of the revenue engine not a simple plug and play tool. Additionally Kyle P. those experts will typically run tool stack and email infrastructure audits to advise on the best way forward to achieve what your companies needs. We're moving away from the big names tools that works for everyone that's never delivered great results. Happy to connect to share more details if needed

Matt S. I totally agree with you especially in terms of increasing the fat coverage across your territory which is often a BIG challenge however you got to be mindful about the credit consumption associated with this (there are ways around it though) and I did talk about Clay at the end of my message above 😉 seems like my reply was too long. 😂

Hi Saphi M. - would you mind clarifying the industry and the type of signals you’re after. I totally get that you go for the big providers like 6sense, demand base because they’ve been around for ever and are the (very costly tools) most mid to larger enterprise use by default. Their problem: they try to do everything and anything, too many features and functions and not enough depth + the info that is usable is minimal, I.e: they’ll tell you which account has some activity but won't tell you who exactly so your team has to figure it all out. Lastly they provide they same data to everyone where every companies has its own specificities. The thing is, the market has shifted hugely in the last 2/3 years with much smaller companies being hyper focused and able to provide very specific signals for what your company needs not what everyone wants. That's why I asked first what signals would you like to find/which industry you’re in. New tools like vector, birddog, reodev and others are super powerful. Happy to chat if you need more specific guidance Brandon S. to your question that's why not many org have yet figured out how to really find third party intent but it's changing.