Jared R. this is awesome, I’ve always told my teams that building their network is probably the most important asset for their long term career. The short term gain is important BIT the long term vision of where that can lead them in the future is what is going to keep them motivated to do it consistently.
What I would help them so to show them other people in similar individual contributor roles like Jan a Swidish AE for Pleao who has built 49K+ followers by focusing on simply talking about his day to day and what makes him a top performing AE.
It doesn’t have to be about promoting the company they work for as it’s often more difficult to become creative about it and ultimately it’s not about them then.
As a suggestion a mix of 2/3 theme to be creative is good, could be:
Their day to day, learning/best practices/failures etc…