Vincent

Jared R. this is awesome, I’ve always told my teams that building their network is probably the most important asset for their long term career. The short term gain is important BIT the long term vision of where that can lead them in the future is what is going to keep them motivated to do it consistently. What I would help them so to show them other people in similar individual contributor roles like Jan a Swidish AE for Pleao who has built 49K+ followers by focusing on simply talking about his day to day and what makes him a top performing AE. It doesn’t have to be about promoting the company they work for as it’s often more difficult to become creative about it and ultimately it’s not about them then. As a suggestion a mix of 2/3 theme to be creative is good, could be:

Fair enough, their expectation is still at that first blue point on the graph and it’s going to have to come down and give it some time. However to be honest I think there is huge potential in improving existing processes (not reinventing the wheel) through better end-to-end tool connectivity

No I didn’t know these stats however my feeling (from speaking with and implement AI-powered workflows for clients) is that so far AI has created the equivalent of a gold rush where many people want to benefit from it without knowing what to do and how to implement it. So I believe this will change and grow back up overtime as more people (with real experience) are available on the market. It takes time to properly upskill. I like the Dunning-Kruger learning curve AI isn’t going to go anywhere in my opinion.

Super interesting article Matt E. thanks for sharing. From what we are seeing the biggest challenge come from poor tool interconnectivity because each company has created AI functionalities, team members spend even more time in silos stuck in tools. Where the impact is real and gains are massive is when workflows are built with purpose end-to-en leverage AI within it. And this works both for high-volume top of funnel or bottom of funnel activities AS LONG AS the purpose of the workflow is clear and focused on specific actions and outcomes.

Hi Pete H. nice to slack meet you. I’ve worked at companies going from traditional sales led motions to PLG, it hasn’t been an easy ride. But when done right for the right product and audience PLG is super powerful

To illustrate here is a mini demo recording we did for a client with technical personas to track

Note: this was for this client’s context and is only a tiny part of what can truly be done

Does that help?

This isn’t about setting up and AI SDR to replace your teams fully, it’s about having AI and automation do the hard work and being able to only provide the cream to team members to focus their time on what matters most. What we currently see as a result is a team reduction as less HC are needed to convert the same or more in many cases.

Guys, really interesting topic here. From what I’ve seen in the past year most AI SDR tools are not fit for purpose to let it handle everything end-to-end, at least not yet. It does work for mass engagement in B2C context where most users are not used to receiving prospecting emails and for many are not even aware of how much AI has advanced already thus not able to spot the difference. In B2B environment it’s very different especially when targeting technical personas. Shani S. I noticed you’ve mentioned Clay from an enrichment capability point of view. Clay is much much more than this. We currently help multiple companies implementing it end-to-end to remove typical team and tool stack silos so that AI can be leveraged at the right place (reducing manual workload, reducing friction, scalability and consistency in execution) so that the heavy lifting is done while maximising the existing tech stack companies currently pay for. From there depending on account tiering that can also be built on Clay it can be decided to produce ready to use final outputs and notified the right team member for final check/adjustments and decision to call/email/connect based on the insights received But by then the heavy lifting is fully done leaving the team member (SDR, BDR AE or even CSM) to take the most appropriate action No more time wasting doing all the prep work this can be fully automated if needed