Vincent

Nikhat I. totally get it - many teams are now switching towards full orchestration of their stack, embedding AI into it so that SDRs or AEs don't have to do any of the manual checks/verification, the info is provided on a silver platter and accounts are tiered so for top tier account eh approach can stay manual/personalised and for lower tier fully automated We ran a webinar those week with Morgan Ingram to discuss and demo this end-to-end. You can request the recording in this post, it’s a must watch (note: the workflow demoed is an example, you can pretty much build it the way you want for your company it doesn't have to be a one size fits all). Check it out and let me know your thoughts https://www.linkedin.com/posts/vincentchapus_stop-and-read-you-should-not-pay-your-activity-7434590725490552832-EP_0?

John H. interesting question and I agree many still stare blank because they keep living in siloes since it's the way companies have been built for decades with marketing on one side and sales on the other and sales dev dancing in the middle. Revenue orchestration is now the ability to interconnect the various tools from the marketing side like marketo/pardot, signals 1st, 2nd and 3rd party as well, while using AI to do deeper search on personas and accounts to finally create a properly built scoring, potentially even bringing product user info etc… so that the orchestration and activation of the data happens at various places throughout the customer journey end -to-end without siloes. Clay or other similar tools can be used as the orchestrating layer a bit like middle ware in your tech stack Make sense?

Hey Marisa S. what's the size of your org? Honestly if not large they should act as one meaning marketing report into sales. Check this episode of GTM Engineer on Spotify where Brandon Camhi ex VP marketing reported to sales at Rippling and the alignment it created accelerated results dramatically. Hope you find it insightful

Use the right tool stack for your industry and use Clay to orchestrate them end-to-end Feel free to check the webinar we’ve just recorded with Morgan Ingram which has a full end-to-end demo - link to request the webinar in the post 😉 Hey Morgan, FYI the post I made to announce our webinar. Would you mind resharing it or sharing your own abt it to get some visibility pls https://www.linkedin.com/posts/vincentchapus_stop-and-read-you-should-not-pay-your-activity-7434590725490552832-EP_0?

You're welcome but nope Clay does not use primarily zoominfo/Appollo for enrichment, this is where many go wrong. Although you can use those within their waterfall enrichment it's not an obligation. You can connect to any other data provider you are currently using and paying for as long as you have an API key. This is why most find Clay expensive because they tend to use the credits and features available within it instead of using it as the orchestration layer of the tool stack you currently have. Also you don't have to take the Clay CRM connector to benefit from its features so you could start with the smallest option and simply use it well. Got to know how though ….

Indeed Ryan M. the biggest mistake is to become greedy and to want to do too much too quickly through one profile. Respect the daily limits and if really scallling this is important to your business you can check providers such as mirror profiles or salesfoge to scale LinkedIn outreach.

Hi Leon B. I love this, makes so much sense. I like the way you called or used Clay as “the data transformation layer”, for me it’s the “data orchestration and decision” layer because not only it allows you to collect, clean, enrich the data, it also allows you to collect date from other sources as you said or even layer in AI to use it with deep prompt engineering to really get it to do stuff that would typically take team members hours, now it takes seconds and can be done at scale with prioritisation. Moreover it then orchestrate and interconnects with the rest of your stack to take the actions either in a fully automated way or bringing in human in the loop where and when needed. It's a total game changer for companies who will implement it the right way. Recentely we helped a client achieve an increase of 45% booked meetings in less than 2 months by simply working off the right data. Mind blowing Briana B. if you haven't used it you should. If you’re not into playing with those types of tools as it can get a bit technical, look for agencies experts in it to help you get going and avoid the typical beginner learning curve.

Hey Chris D. indeed that channel can be “noisy” and tricky to get through. What we recommend our clients to do is to use Clay as the orchestration layer between RB2B, your CRM and the rest of your stack. In this way you can:

Then the outreach becomes specific, relevant and timely so the response rates are much better. Make sense?

Gizem Ç. indeed it's a real issues especially at mid market and enterprise level. I don't think the importance is in creating meaningful urgency for sales teams, this is looking at it the wrong way as “it’s trying to sale”. Instead signals/triggers should be looked at from the perspective of the prospect to create meaningful urgency or interest/curiosity for them to want to engage/reply. Then when that is done any sales team member or SDRs will want to follow-up on an interested lead. The real problem is often times leads passed by marketing to be followed up on a very little tracked intent, they’ve just been scored over time which does not correlate to a recent event. Does that make sense? Linda J. FYI this could also make for a great post 😉

Gizem Ç. indeed, that was the point of my answers above, businesses got to become much more specific about which intent or trigger they are after and trying to capture those as early as possible. So those are not intent that have happened over a period of time but near to real time signals that are being collected and taken advantage of to immediately take action with relevance. This needs a mix of AI and automation to achieve this.