Hey Pat H. I’d be happy to do that although I’d love if at least people then connect with me on LinkedIn. The main reason is this was our very first webinar and although the speakers were solid I’m aiming to get feedback on the recoding itself too as well as understanding the type of people who actually are interested in the subject. Any suggestions to achieve both as a community lead?
Hi Ruth R. ABM is exploding, more and more companies are trying to leverage it however it can be a maze both for the tool selection as well as how to go about its execution. We’ve ran a webinar last month on how to solve the Top 3 ABM challenges using Clay where we’ve broken it down with strategic chat and mini demos theoughout. Going from account identification and prioritisation all the way to hyper-personalisation of landing pages at scale. You can request the recording via this link if that’s of interests https://palladiogtm.fillout.com/abmwebinar Happy to answer other questions here or via DM if you have any. Best
Hey Mickey G. sorry I’m late to the party to answer - hi everyone 👋 I’m actually surprised to just see the typical make - n8n and zapier coming up here. Of course that it somewhat makes sense to use those HOWEVER the big problem with those is that they often break and when they do and your automation is complex it takes houuuuurs to fix them. The big orchestration game changer is Clay.com , when implemented the right way it becomes the central nervous system or the revenue engine and is SOLID, not breakdown like with the others. The things is that still too many people just look at Clay as a data enrichment tool but it’s much much more than this. It connects all your tools end-to-end via API and basically allows you to maximise all your existing susbscritptions so that you don’t use and pay too much for the credits used in Clay. The goal is actually to minimise their use. This is a huge game changer when implemented correctly. Any questions on this shoot or send me a DM
maksym P. soooo are you actually just betting on Attio because “it has more money” (well has received investments … does not mean is profitable) or have you actually used it and compared features and functionalities 🧐😅 Because personally I played with both and it really depends of the use case you have. Break cold is amazing, very easy to get used to it, oriented towards multi-channel engagement and allows for unified inbox across channels (including LinkedIn which closes a massive gap on how sales operate and where they can get a lot of revenue from). Attio is hyper flexible and basically starts from a blank page which can be great if you know what you want to build and has the right team to support that. Then yes it’s highly flexible however it can be a huge lift for many companies to actually know what they want out of their CRM and therefore drag forever before they get something meaningful. So yes they got the money backing but that doesn’t mean it’s a better product to use. Curious what’s your level of experience using those 2 CRMs?
Exactly right Jared R. also why would you think the length of the sequence is actually what’s going to drive better results Arvind C. (assuming that’s what you’re after). Instead have you checked your email infrastructure and ensure you had a good deliverability first and foremost, then measured your reply rate per campaign and reviewed your messaging (thoroughly) - are you 100% confident what you’re sending is solid? - are you also using multi-channel sequences or rely solely on emails?
Honestly dekyi d. your question is missing (a lot) of context. Why? It depends of your product (how complex it is to learn and get a handle on) your internal setup and readiness to teach and pass on “the right” information and training to your team members AND the seniority at which you recruit them. Are we talking brand new hires out of uni doing inbound follow-up on contact us forms/warm leads or outbound senior hires expected to do pure outbound into enterprise level accounts etc… Those are very differen beasts and although a high-level guideline give you a basic structure the devil is in the details (always) in terms of how you’re going to coach them and support them to succeed. Curious, How long have you been leading/building sales dev teams? The worst mistake you can make is ask very high-level questions with little to no context as you’ll get broad answers that ARE NOT applicable to every company and scenarios… make sense?
hey Will C. I've been leading sales development teams for various large IT firms and now helping various businesses with setting-up their internal GTM workflows end-to-end. Would love to help you/share insights where needed however to do that some more context from your end is needed as it could be about maximising your inbound flow or better converting your product users or even setting-up outbound motions from scratch. thx
hey Brendan -. is there a recording available?
hey Niki L. going back to your original point "We’re on the hunt for better sales automation + data enrichment tools." here are a couple of things to keep in mind:
make sure the tools you select are fit for YOUR purpose not someone else's. There are many advices provided but often those disregard your exact needs. Tools are rarely one-size fits all. I can totally understand it's difficult to choose because of the plethorah of options out there so take your time and look for someone or a company that can advise you without any financial incentive with rev shares from those tools
Clay is typically the one we recommend to use as the interconnective tissue between yoru stack while maximising your spend with your existing tools. For instance, using Apollo is ok (although probably not the best), however while you pay for it, you can use Clay as a data enrichment funnel to validate the Apollo data and then use other data providers to increase your coverage to 90% or more. This allows you to maximise the data from multiple providers without having to pay for each of their licences. (Be careful here though, you need to closely manage your credit usage to make sure you don't overspend on Clay - there are ways of doing this 😉 )
for sales automation, it also depends if you're just looking to send emails or also to engage your ICPs via LinkedIn, whatsapp and/or calls as well. Here again, Clay will help you orchestrate this to make it much easier for your team to execute instead of having them waste precious time juggling between multiple tools by themselves.
Does that help?
