Vincent

Curious in which context (use/case) do you want to use that tool for?

Hi Tracy, Happy to help. Indeed I agree that's what’s so difficult about buying the proper tool you need an unbiased opinion as from the selling demo/side they'll always show you the shiny parts.

You're welcome. This is a very broad question to be fair as there are so many indicators that could be kept in sight either as gold star metrics or as short term goals. So what do you mean exactly?

Hey Mani welcome to the community. From my experience one of the biggest pain is the poor quality of the data model thought through from the get go going into your CRM. Because everything else will be built on top of it over time and create potentially irreversible long term issues which are very very costly to change once the company becomes very establish. Performance of all your business from marketing to sales to CSM revolves around good quality data of your accounts both client and prospects and their related leads/contacts. So thinking this through properly can make a huge difference. We see it when we start implementation projects with companies and the first thing we do is to revamp key part of their data model where the workflows and automation are going to be built because the performance of those and results can 5 to 10X afterwards since the data model is clean and makes sense.

Hi Tracy S. I didn't know Folloze but went on their website on overall it seems decent though the nice pictures and graphics do not mean automatically great value. To me It feels that pretty much everything they talked about could be achieved in Clay especially if they are also leveraging your existing stack as they say… Ultimately AI genetic looks and sounds great but the results we currently see coming out of it even for the SDR full automation side of things is not perfect, therefore I'd be cautious with which type account I’d use this for, I.e: low value/low priority mass approach why not, anything that requires a more care, high value account I would avoid it. But it's only my 2 cents I don't know this tool nor I've seen a demo from it which should be your starting point. If my understanding is correct and based on what the tool does you seem to want to scale your manual’s team work around campaign creation and execution right? Curious, what company size are you? Start-up, scale up, medium or enterprise? That's also to take into account as to how you’ll go after your TAM, more mass approach (ready to take more risk or more careful tiered approach).

Good point Tony W. however depending on the size of your TAM I would disagree that signals are not needed. Why? Because if you have a large TAM this is what you need to help you define a scoring and priority allowing your business to find the accounts that are the hottest and therefore have the highest propensity to progress into becoming a client. Applying a blanket engagement to all accounts just because they fit your ICP would be a waste of time, rassources and investments. Unless you found a different way to prioritise your TAM

right.... Tony W. curious what's in industry? going door to door still works for some

And it's not and should not be about one signal anymore, it's about collecting enough of the right signals at both people and account level to then take the right decision/action

Jon Selig based on my career and experience building teams across software vendors what Paul B. said above makes sense but the largest underlying problem in my opinion is the lack of true product knowledge and competencies to positionunswratna the real problem prospects/clients face and being able to provide the best value driven and relevant answer to those problems. This is where too SDRs, AEs or CSMs succeed the most because they become product/vale proposition fluent even more so when they have industry specific knowledge too Why? Because most res are early in their career, change 3/4 times companies in the space of 5 years and therefore lack deep product and industry knowledge. So when they negotiate with buyers who have lived and breathed their industry for 15+ years they are not able to hit the nail one the head as to why they product solves their problem. Connecting the dot between the challenges and the value prop is the key to better performance We actually run a webinar with demo on how we solve that using Clay and Ai agents so let me know if you're interested to watch it. Hope that helps

Hey Aditya nice to meet you. Curious, are you trying to learn for yourself or to implement in your current company. Best we use so for for this is connecting specific product user platform such as mixpanel, amplitude, segment to collect the right signals along the user journey, bring in that information into Clay as the architecting and orchestrating layer and then build thing like scoring mechanisms based on various criteria's which in turns trigger specific actions based on those. That way like for outbound motions or inbound nurture you don't act with the first captured signals but have the ability to get a much browder view even outside the single user engagements as for retention or expansion the overall acccount engagement is inpoetant to take into account even layering eh seniority level of each Does that make sense?