Updating Enrichment Filters for Evolving Ideal Customer Profile

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Hey all, I’ve noticed our ICP has evolved faster than our enrichment filters. The data we get looks accurate, but not relevant. Anyone else feel their enrichment criteria are still stuck in last year’s buyer profile?

5 comments

· Sorted by Oldest

WonSuk Y.
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How are you currently enriching your data?
smitha k.
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We faced this gap between enforcement and ICP fit, so we looked out for a solution and later solved it for ourselves. It enriches based on live ICP signals rather than static filters, and it’s been a game-changer in keeping our outreach relevant.
WonSuk Y.
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Interesting. Can you share a bit more about “live ICP signals”? What are they?
smitha k.
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WonSuk Y., We leverage a few key metrics to deliver a detailed company analysis, assign an ICP fit score, and provide the reasoning behind the score, along with potential use cases. I’d be happy to connect and share more details on DM.
Harrison M.
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If your enrichment criteria and data is stuck in the past you may want to try other enrichment tools. Tools like FullEnrich can help a ton when wanting updated, accurate, and verified contact info.

WonSuk Y.
·
·
How are you currently enriching your data?
smitha k.
·
·
We faced this gap between enforcement and ICP fit, so we looked out for a solution and later solved it for ourselves. It enriches based on live ICP signals rather than static filters, and it’s been a game-changer in keeping our outreach relevant.
WonSuk Y.
·
·
Interesting. Can you share a bit more about “live ICP signals”? What are they?
smitha k.
·
·
WonSuk Y., We leverage a few key metrics to deliver a detailed company analysis, assign an ICP fit score, and provide the reasoning behind the score, along with potential use cases. I’d be happy to connect and share more details on DM.
Harrison M.
·
·
If your enrichment criteria and data is stuck in the past you may want to try other enrichment tools. Tools like FullEnrich can help a ton when wanting updated, accurate, and verified contact info.