Is Cold Email Still Effective for Customer Acquisition?

Anirudh M. · 2025-06-12 10:47:26.459004+00

is email still a good way to acquired customers? esp cold. personally it has not been working well. linkedin cold yes, works really well after a couple of touch points. and then i follow it up with an email for selling or a lead magnet it works really well. but is direct cold outreach dead? or am i doing it wrong?

Is Cold Email Still Effective for Customer Acquisition? | RevGenius

VA
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absolutely, its a no brainer
cheap
easily scalable
less intrusive
can reach more people in less time
intially you will have to spend some time with the infra setup and copy wriritng, once done it will a gold mine of leads.
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VA
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Anirudh M.
Jakub S.
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quick q: what is your avg list size after segmentation?
John S.
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I do email marketing. We recommend using Klaviyo. Setting up automated flows and connecting with your audience is key. We normally see around 20-30% revenue come from email each month with each client we have.
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John S.
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Jakub S. Segmentation doesn't effect list size if the segments are done right.
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Aurélien M.
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Anirudh M. cold email still works but you need to set up the proper tools to do so, especially for deliverability. What is your current stack ?
Nicolo S.
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I believe email outreach is still one of the most effective ways to acquire clients and close sales — but only if the emails are highly personalized and tailored to the specific type of client. Generic emails just don’t work anymore.
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Anirudh M.
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im sorry, whats LAL signals?
Anirudh M.
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Jakub S. our list sizes are around 200-300 per segment.
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Anirudh M.
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Aurélien M. Email: Smartlead (Primary)&Za-Zu(Secondary) LinkedIn: Lemlist List: Custom scrapers, Apify, Clay (Enrichment) Copy: GPT inside clay for each lead, but we review it. I got my inboxes from a provider (InboxNavigator)
Anirudh M.
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Open to change tooling or technique to get better results
VA
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Hey Anirudh M. This resource will save a lot of time for you https://docs.google.com/spreadsheets/d/1APy72KAqWt8sDq1yEWkXOiJWBCxEaZyDbun-E7BV5RA/edit?gid=0#gid=0 I work at smartlead, please let me know if you plan to try out smartlead for your cold outreach
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Aurélien M.
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Anirudh M. I just wanted to see where you were at, to avoid useless suggestions; that sounds like a solid stack to work with; the first question is of course to make sure you do not have a deliverability issue, because if you do everything else is useless. (you could add www.vayne.io to your stack, that is the Sales Nav scraper I founded 😉 )
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Aurélien M.
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what is the issue you are noticing : nobody replies or all the replies are negative ?
Anirudh M.
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VA i am using smartlead right now 🙌

17 comments