Excited to Learn! Share Your Surprising Demand Gen Campaigns

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Hi Everyone! I just joined and I’m so excited to learn from everyone here! I lead B2B strategy for a virtual care company, and I’m curious, what demand gen experiment or campaign surprised you (in a good way!) this year?

2 comments

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Ben B.
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welcome! i'll DM
Sourabh A.
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Hi! Welcome to the community — great question. One experiment that really surprised me this year was using AI-trained SDR assistants to re-engage old leads that had gone cold for 6+ months. Instead of generic follow-ups, we used dynamic prompts referencing their past interactions, recent company updates, and funding data — reply rates jumped to almost 18%. Curious to hear what’s worked well in virtual care — always fascinating to see how GTM motion differs in healthcare! —Sourabh (https://www.linkedin.com/in/sourabh85/)

Ben B.
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welcome! i'll DM
Sourabh A.
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Hi! Welcome to the community — great question. One experiment that really surprised me this year was using AI-trained SDR assistants to re-engage old leads that had gone cold for 6+ months. Instead of generic follow-ups, we used dynamic prompts referencing their past interactions, recent company updates, and funding data — reply rates jumped to almost 18%. Curious to hear what’s worked well in virtual care — always fascinating to see how GTM motion differs in healthcare! —Sourabh (https://www.linkedin.com/in/sourabh85/)