What AI Workflows Are GtM Teams Truly Using Beyond Basic Content Generation?

curious what GTM teams here are actually doing with AI beyond email drafts and content generation. most teams I talk to say they're AI-enabled but when you look closer it's basically bolted onto existing workflows, not rethinking the workflow itself. we've been measuring this across 1,000+ professionals (aisa.to/state-of-ai-fluency) and the pattern holds — high awareness, low systematic adoption. what's the one AI workflow that's genuinely changed how your team sells?