Hi Jean T. and GTM folks. Trying not to be lengthy but I head up biz dev at a top of funnel lead gen and meeting setting company started 10 years ago.
First, Everything said here is 100% correct. The best lead gen is still People as a service. The areas that AI has accelerated growth has been in generating the contacts for the leads within the ICP, so strong ICP is foundational.
Narrow ICP isn't really necessary but specific, segmented verticals are needed so you can check the data on response rates and pivot or iterate on the poor performers.
And that's it, Our copy is our own, our sequences and follow-ups. I guess I do use AI for meeting summaries but we find writing down my own notes and reading them back helps build rapport.
I'm happy to have a no sales BS convo, if anyone wants to DM me on our process and success. Of course if you are interested in some help, I wont say no. 🙂 Keyoutreach.com
Also, as P.S. The AI Slop has helped us stand out in inboxes, not get buried. We have grown more and gotten more meetings in 2025-2026 than any previous year.