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Best Strategies for Outbound Targeting SaaS & AI Companies | RevGenius

Best Strategies for Outbound Targeting SaaS & AI Companies

·Oct 13, 2025 11:58 AM·

Hey everyone! I’m currently building an outbound motion targeting well-funded SaaS and AI SaaS companies. Would love to know, what’s worked best for you when crafting ICPs or outbound strategies for this segment? Any examples or insights would help a ton

7 comments

· Sorted by Oldest

Harshil B.
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Can you give more context
smitha k.
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Hi Ishika K.. We have come to realize that “well-funded” doesn’t always mean “ready to buy.” So we started layering in a few important metrics to define a sharper ICP and built an end-to-end solution especially for AI SAAS companies. Happy to share more details on DM
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Sai M.
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Ishika, what’s working best now is starting with “trigger-based ICPs” instead of static profiles. For example: “companies recently funded + hiring SDRs + just launched on Product Hunt.” That stack signals both budget and urgency.
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Ganesh G.
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Same Boat - Ishika I tested with Cold Calling - no success due to low pick up rates, now ahead for email and linkedin via a sales sequence (Agoge) You can follow me on LinkedIn for active updates on how to approach US Markets.
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Ishika K.
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Sai M. ha! that's a great point thanks!
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Harrison M.
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What works best for outbound is having good data. You want your outreach to actually reach the prospect. That's why FullEnrich is so useful; Having great data can change the course of your GTM motion and the success that it has. If you're trying to find what your ICP is, you can determine that by who respond and drive revenue from the outreach you do.
Rajat K.
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hey there. completely depends on the solution you're offering and how well it compliments their existing tech stack (no one likes change). then it's about generating urgency by highlighting what they lose if they dont adopt your solution. Happy to share more insights if you share more information about the product. all the best.