Best Strategies for Outbound Targeting SaaS & AI Companies

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Hey everyone! I’m currently building an outbound motion targeting well-funded SaaS and AI SaaS companies. Would love to know, what’s worked best for you when crafting ICPs or outbound strategies for this segment? Any examples or insights would help a ton

5 comments

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Harshil B.
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Can you give more context
smitha k.
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Hi Ishika K.. We have come to realize that “well-funded” doesn’t always mean “ready to buy.” So we started layering in a few important metrics to define a sharper ICP and built an end-to-end solution especially for AI SAAS companies. Happy to share more details on DM
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Sai M.
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Ishika, what’s working best now is starting with “trigger-based ICPs” instead of static profiles. For example: “companies recently funded + hiring SDRs + just launched on Product Hunt.” That stack signals both budget and urgency.
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Ganesh G.
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Same Boat - Ishika I tested with Cold Calling - no success due to low pick up rates, now ahead for email and linkedin via a sales sequence (Agoge) You can follow me on LinkedIn for active updates on how to approach US Markets.
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Ishika K.
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Sai M. ha! that's a great point thanks!

Harshil B.
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Can you give more context
smitha k.
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Hi Ishika K.. We have come to realize that “well-funded” doesn’t always mean “ready to buy.” So we started layering in a few important metrics to define a sharper ICP and built an end-to-end solution especially for AI SAAS companies. Happy to share more details on DM
🙌1
Sai M.
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Ishika, what’s working best now is starting with “trigger-based ICPs” instead of static profiles. For example: “companies recently funded + hiring SDRs + just launched on Product Hunt.” That stack signals both budget and urgency.
💡1
Ganesh G.
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Same Boat - Ishika I tested with Cold Calling - no success due to low pick up rates, now ahead for email and linkedin via a sales sequence (Agoge) You can follow me on LinkedIn for active updates on how to approach US Markets.
🙌1
Ishika K.
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Sai M. ha! that's a great point thanks!