This thread is epic

thread here!!

This is awesome!!!

from Lawrence C. : Have you considered just running a Product Hunt Campaign? It’s free, and there are free Product Hunt communities on LinkedIn, active communities that would support your project

from Peter S. : Product hunt is a great suggestion. I would also consider running a thought leadership campaign where you are talking about building it. Don't overtly sell it, nobody will engage with it if you do this...

from Ricky F.: This sounds cool. If your focus is LinkedIn, you're going to want Sales Navigator for the advanced search features, list building, network visibility, etc. I did a quick and dirty search for leads with "content" in their title and "ai content" as the query, which shows ~1K potential leads. You'd want to spend more time refining your searches and iteratively building your list, but from there, you'd be able to reach out via InMail. Yeah, lean into these folks' role as AI trailblazers, be prepared to address likely objections (probably about publishing control/security), and make it clear that you're asking them to share their experience (which will also help them position themselves as trailblazers). I'm optimistic for you.

from me 🙂 : All the suggestions here are super tactical and fall into the sameness syndrome. They don’t differentiate you from anything (if you’re doing the same things as everyone). I’d start with figuring out what you truly stand for and your different pov on why you’re building what you’re building. Frame, name and claim the problem and new market you’re building. And then let all your tactics emanate from there. But always think differently and evangelize the problem / villain you built the product to overcome in the first place.

from Lawrence C. That is important advice, if you have not already you should definitely do a strategic brand positioning exercise. For Startups, or any new channel another great exercise that helps is to use a form of bulls eye framework…. I’d gather all the potential channels you’re getting from the advice you’re asking, and from your own ideation and do a cost benefit analysis. Pick a few cheap ones to try for some testing. Cut what doesn’t work and use what produces results. There are over 30 Digital and Physical channels, and what works for one product/ service, or what works during one particular decade can vary from the next. The strategic positioning can help with both informing your channel ideation, and even more so how you are positioning your brand once you have found effective channels to amplify your ROI. Good luck

from Rassam Thanks everyone! Really good advises here. Lawrence C. I've never used Linkedin groups before but interesting to see there is a PH communities. Any that you would recommend? And how do you propose I start building a rapport in those? I post regularly on Linkedin (mostly very tactical stuff about Linkedin itself -- ironic that I never used groups that much) so can share my posts in the group as well. Ricky F. I had written off that idea because we did that when we launched the web app 😆 But you're right, most of the 'AI content creators' will likely be excited to be featured as an AI trailblazer + it can sit nicely in their existing workflow. Will definitely try it, thanks! Jared R. You're asking questions appropriate for midnight existential crises 😂 I've thought a lot about it, basically two things:

The problem is: The villain is really just ... laziness? Excuses? It's a nebulous villain, it doesn't have the animating power of something more concrete... or maybe I'm overthinking this.

from Konstantinos P. I’d say there’s A LOT of great companies built on the back of our laziness so don’t dismiss that for a bit. It’s a most visceral pain point ;)

from Rassam Konstantinos P. How many of them use laziness as a 'villain' in their marketing collateral?

from Konstantinos P. Slack is a good example. I don’t think they had a super strong villain. The tagline was literally “be less busy” at some point. They’re attacking busywork / laziness (you don’t want to call your user lazy, though I wouldn’t mind;) Zapier is another one, making things effortless and removing manual steps. Calendly, get rid of the back and forth Expensify was saying “expense reports that don’t suck” All these are effectively attacking our laziness instead of a big corporate pain point. No strong villains in the typical sense.