Selling Software to Media Outlets: Insights on LinkedIn Effectiveness

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Hey fellow sales peers, anyone here selling software for media/entertainment/news outlets in the US (CNN, Fox, etc)? Does LinkedIn work well for this audience?

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4 comments

Alexandre C.
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Thanks Vrinda G.! Any other channel that went quite successful?
Vrinda G.
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Hi Alexandre C. We did outbound and reach out campaigns for media/entertainment/news outlets in US. They are on LI. Please let me know if you need more details or if I can help you
Alexandre C.
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Murad J. are they actively on LinkedIn?
Murad J.
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My client sells software to them. We use a combination of LinkedIn, email and ads. Long process cycle but also entirely automated so its almost set and forget

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Alexandre C.
·
·
Thanks Vrinda G.! Any other channel that went quite successful?
Vrinda G.
·
·
Hi Alexandre C. We did outbound and reach out campaigns for media/entertainment/news outlets in US. They are on LI. Please let me know if you need more details or if I can help you
Alexandre C.
·
·
Murad J. are they actively on LinkedIn?
Murad J.
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·
My client sells software to them. We use a combination of LinkedIn, email and ads. Long process cycle but also entirely automated so its almost set and forget