Optimizing B2B Strategies for ADHD Task Management Solutions

Happy Friday, geniuses! I’m a brand-new community member with a question that I’d love to pose here. I’m the founder of NoPlex, the “chaos management” app — we’re the first and only life/task/routine management solution that works for individuals who struggle with ADHD. We have a dual-channel approach to market:

The former channel is well-established, and a clear candidate for tried-and-true SaaS growth marketing. Our user engagement metrics blow away benchmarks. My question relates to the latter channel (B2B). We’ve historically targeted HR/wellness decision-makers and positioned NoPlex as a wellness benefit, akin to digital health-related tools like Calm and Headspace. This comes with challenges like open enrollment periods, limited budgets, and selling a value-add product to teams without a known pain point that it addresses. We’ve also tested messaging that positions NoPlex more as a general solution (inspired by ADHD’s challenges) as well as messaging that positions it as an ADHD-population-specific solution (addressing the needs of an underserved sub-community within your company). We’re always trying to optimize this channel, and I’d love to hear your expert insights, ideas, and opinions on the matter. Are we targeting the correct teams/decision-makers? Are we posing the right messaging? How can we better frame the problem? Are we missing a clear opportunity to approach this differently? Thanks in advance, and thank you for your warm welcome into the community — have a great weekend.