Happy Friday, geniuses! I’m a brand-new community member with a question that I’d love to pose here. I’m the founder of NoPlex, the “chaos management” app — we’re the first and only life/task/routine management solution that works for individuals who struggle with ADHD. We have a dual-channel approach to market:
B2C — direct-to-consumer through a freemium subscription model
B2B(2C) — selling per-seat-per-year subscriptions to companies as an employee resource
The former channel is well-established, and a clear candidate for tried-and-true SaaS growth marketing. Our user engagement metrics blow away benchmarks. My question relates to the latter channel (B2B). We’ve historically targeted HR/wellness decision-makers and positioned NoPlex as a wellness benefit, akin to digital health-related tools like Calm and Headspace. This comes with challenges like open enrollment periods, limited budgets, and selling a value-add product to teams without a known pain point that it addresses. We’ve also tested messaging that positions NoPlex more as a general solution (inspired by ADHD’s challenges) as well as messaging that positions it as an ADHD-population-specific solution (addressing the needs of an underserved sub-community within your company). We’re always trying to optimize this channel, and I’d love to hear your expert insights, ideas, and opinions on the matter. Are we targeting the correct teams/decision-makers? Are we posing the right messaging? How can we better frame the problem? Are we missing a clear opportunity to approach this differently? Thanks in advance, and thank you for your warm welcome into the community — have a great weekend.
Just looked up NoPlex from your chat's hyperlink, Matt C., and it's a really interesting product, especially bridging the gap between the work and life balance. Would love to share insights on your B2B positioning and how you can optimize your performance. Quick Question: What other roles or departments have you targeted and tested your offering so far? Happy to chat more.
Thanks PJ. Primarily HR/wellness decision-makers. We've discussed corp education/learning but haven't done a push there yet.
Got it. Thanks, Matt C.! Let's chat over the DM. We can dive deeper and explore some creative angles here.
Thanks Corrie — we’re far past beta but always love new users and feedback! I’d love to hear whether it works well for you. Our favorite new users are those who have tried everything else… 😄 https://noplex.ai
