high-touch consulting GTM is basically all trust signals. what's worked for us: publish original data from your domain expertise, use that as top-of-funnel instead of cold outreach. we publish an AI fluency report at aisa.to/state-of-ai-fluency and it drives more qualified conversations than any outbound sequence ever did. the content proves you know the space, the call just confirms fit.
not on the report page itself, no. we keep it clean — no gates, no forms. the conversion is the assessment. someone reads the data, wonders where they'd score, clicks through to take it at aisa.to. that flow converts way better than any form ever did for us. the content IS the top of funnel, the assessment IS the lead capture.
