Implementing Intent-Based ABM for Complex Enterprise Automation Products with 6sense or Demandbase

·Jun 03, 2026 10:42 AM·

Hey Everyone, need your help with something Anyone here implemented intent-based ABM with 6sense or Demandbase — especially for a product that's hard to keyword? We sell back-office agentic automation for enterprises (IT/HR/Finance ops) in the US Markets, so pure intent keyword matching feels too narrow. We've cobbled something together with ZoomInfo in the past, and also tried building something on first part data, but it mostly feels incomplete. Would love to hear: - How you evaluated these platforms - What prerequisites actually mattered before you saw ROI - Whether you leaned more on intent signals vs. fit/firmographics for an emerging category Would love to have a chat if you have been down this path, or are navigating something similar

7 comments

· Sorted by Oldest

Valiantsina H.
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Interesting problem — selling an "emerging category" product (agentic automation) that's hard to keyword. We've seen similar challenges with .NET/Azure development services — "backend modernization" is too generic, "microservices on Azure" too narrow. Not an ABM expert, but we've learned that intent signals often miss emerging categories because buyers don't know what to search for yet. Firmographics + direct outreach to likely buyers (based on role, company size, pain points) worked better for us. Would love to learn more about your product — sounds like something our enterprise clients (fintech/insurance) might need. Happy to exchange notes. What's your company?
Asad M.
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Valiantsina H. I work at Leena AI. We have been looking at Firmographics+ direct outreach that you mentioned, and it is working. However we feel that without solving the intent signaling or some workaround, we will always have limited success.
Valiantsina H.
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Asad M. Asad, makes sense. Intent for emerging categories is hard because buyers don't know what to search for yet. We've seen the same. Quick question — on the technology side, what's your stack for agentic automation? .NET, Python, something else? The reason I ask: we specialize in .NET/Azure for enterprise AI (fintech/insurance). If you ever need help with backend, scaling, or integrations, happy to be a resource. No pressure — just exchanging notes.
Asad M.
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(edited)·
I may not be the correct person for this. But we have a very detailed documentation page that you can go through here https://docs.leena.ai/docs/welcome-to-leena-ai. Hope this helps
👍1
Viky G.
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(edited)·
I helped launch a few products like yours that were actually building the categories so the keyword identification was tight. I usually recommend to focus on building a multi channel approach. Also, ABM may not be the best channel for a start since you also need to educate the market.
Asad M.
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Viky G. would love to connect and get your thoughts on things
👍1
Viky G.
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Pls dm

Valiantsina H.
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Interesting problem — selling an "emerging category" product (agentic automation) that's hard to keyword. We've seen similar challenges with .NET/Azure development services — "backend modernization" is too generic, "microservices on Azure" too narrow. Not an ABM expert, but we've learned that intent signals often miss emerging categories because buyers don't know what to search for yet. Firmographics + direct outreach to likely buyers (based on role, company size, pain points) worked better for us. Would love to learn more about your product — sounds like something our enterprise clients (fintech/insurance) might need. Happy to exchange notes. What's your company?
Asad M.
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·
Valiantsina H. I work at Leena AI. We have been looking at Firmographics+ direct outreach that you mentioned, and it is working. However we feel that without solving the intent signaling or some workaround, we will always have limited success.
Valiantsina H.
·
·
Asad M. Asad, makes sense. Intent for emerging categories is hard because buyers don't know what to search for yet. We've seen the same. Quick question — on the technology side, what's your stack for agentic automation? .NET, Python, something else? The reason I ask: we specialize in .NET/Azure for enterprise AI (fintech/insurance). If you ever need help with backend, scaling, or integrations, happy to be a resource. No pressure — just exchanging notes.
Asad M.
·
(edited)·
I may not be the correct person for this. But we have a very detailed documentation page that you can go through here https://docs.leena.ai/docs/welcome-to-leena-ai. Hope this helps
👍1
Viky G.
·
(edited)·
I helped launch a few products like yours that were actually building the categories so the keyword identification was tight. I usually recommend to focus on building a multi channel approach. Also, ABM may not be the best channel for a start since you also need to educate the market.
Asad M.
·
·
Viky G. would love to connect and get your thoughts on things
👍1
Viky G.
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Pls dm