Exploring Ideal Customer Profiles for Appointment-Setting Businesses

Petr C. · 2025-08-18 05:34:07.392076+00

Hey folks :wave: I’ve been digging into ICPs for appointment-setting businesses. I scraped case studies from Belkins (market leader) + Cleverly (email/LinkedIn focused) and enriched the data. Pattern I saw: • <5 years old • 7–30 employees • No BDR / sales team • Often VC-backed startup or agency What surprised me: most didn’t have any sales team at all. :point_right: If you’re in this space, what’s your ICP? :point_right: And what signal do you watch most closely?

Petr C.

Hey folks 👋 I’ve been digging into ICPs for appointment-setting businesses. I scraped case studies from Belkins (market leader) + Cleverly (email/LinkedIn focused) and enriched the data. Pattern I saw:

<5 years old
7–30 employees
No BDR / sales team
Often VC-backed startup or agency

What surprised me: most didn’t have any sales team at all. 👉 If you’re in this space, what’s your ICP? 👉 And what signal do you watch most closely?

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