Improving Low Email Open Rates: Tips for Effective Outreach | RevGenius

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Improving Low Email Open Rates: Tips for Effective Outreach | RevGenius

Manoj R.
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I receive many cold emails daily. I can’t remember the last time I received a cold email that demonstrated I was qualified. People seems to be buying email lists and blasting out a standard message. Those who pick me from social media does not do any better either. Some simple cockups - they include the whole company name including Ltd when trying to demonstrate qualification. AI makes this even worse.
Chikaodili O.
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Neil W. Really appreciate you sharing that, it’s a smart approach. Giving upfront value like that builds trust fast and lowers the barrier to engagement. Definitely something I’ll keep in mind as we test new angles. Thanks again!
Neil W.
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Think you’ve gotten excellent advice already but will add another thing I’ve found has worked for me and clients. Not sure exactly what you’re selling but if possible, provide value up front. As a basic example if you were selling a cold email service, offer to give your prospect 50 leads and ask where might be best to send the list. If you are a recruiter, tell the prospect you already did research on some great candidates and you’re ready to send them over. After you get the responses is when you actually do the work.
Chikaodili O.
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It’s actually a great strategy, testing different offers with varied wording should definitely help clarify what works best. I’m sure it’ll provide some valuable insights as you move forward!
Saad M.
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Yes, I am currently testing with 2 different offers we have in the company and trying to word each one of them differently and see which brings more results
Chikaodili O.
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Saad M. Totally fair, and appreciate you sharing that. I agree that a simple, focused page with one clear offer and some solid proof tends to work best too. Out of curiosity, are you experimenting with different types of offers or positioning right now?
Saad M.
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I wouldn't be able to tell you what works best as we ourselves are still trying what works best, one thing that for sure doesn't work is a clusstered unclear offer in the home page 🙂 therefor my 2 cents is a dedicated simple page with a clear offer and social proof should work best
Chikaodili O.
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Awesome, thank you! Really the tag and pointing me in the right direction. Excited to explore Syft and see how we can use it to better understand what’s working(or not). And yep, definitely embracing the trial-and-error phase. Just trying to be consistent and thoughtful with each iteration. Thanks again for all the guidance, it’s been super helpful!
Mike C.
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Awesome! Yeah it's all trial n error and staying consistent :) Syft: Tagging Imran P. here (founder of Syft) who can you get you set up with a trial. You can definitely use it to help understand where folks are spending majority of their time and if you're attracting the right eyeballs.
Chikaodili O.
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Mike C. I definitely see the value in being human and casual, and I’m going to make a more intentional effort to skip the fluff. It’s easy to get caught up in being too formal! We do sometimes reference LinkedIn in the emails, but we haven’t been consistent about it. I think tying the two more deliberately could help with the flow, definitely going to experiment with that. Also, love Saad’s suggestion, and I’m definitely going to check out Syftdata! Haven’t used it before, but sounds like it could be the help we need for refining our messaging and targeting. If you have any articles, examples, or specific advice on how to approach this combo of LinkedIn/email more effectively, I’d really appreciate it.
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Chikaodili O.
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Saad M. Okay, I like this idea. We do have tracking set up on our site, but I haven’t really thought of using it in that way to monitor cold traffic specifically. Definitely worth digging into to get a better read on who’s at least clicking through or checking us out, even if they’re not replying yet. Do you find certain types of pages give you the best signal, like case studies or pricing pages, or do you just track general site visits? What tools would you suggest?
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Mike C.
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Yup! Not consistently be hard, but you need to keep at it. Especially LinkedIn. That's more of my area of expertise :) Are you referencing your LinkedIn message/connect request in your email (or vice versa)? Usually a pretty good tactic. Definitely no sequences in particular, but the rhythm I have found (and I've found it for dozens of clients) is thanks to just being as human as possible...and being casual, not professional and all buttoned up - skip the fluff. LOVE Saad's suggestion above, by the way. And if you're not using Web Visitor Trackers/Enrichment like syftdata.com, you're missing out - you should be using that to inform your messaging and targeting and go boutique with it!
Saad M.
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Another advice, use a tracking pixel on your website to verify the traffic instead of open rates, this way you can still more or less keep traffic of ' curious ' leads 🙂
Chikaodili O.
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Lol, fair enough, I appreciate the non expert advice. And yes, LinkedIn’s been hit or miss for us too. We’ve tried a mix of nurturing and soft value-led outreach, then also tested more direct selling, and even engaged consistently with posts. Still feels tough to turn that into actual conversions. InMails have been pretty slow on our end as well. Maybe we’re approaching it wrong, but we try to stagger our touchpoints between email and LinkedIn so we’re not overwhelming anyone. We’ll get one or two responses here and there, but they usually drop off after the initial reply. Have you found any rhythm or sequence that’s actually worked for you on LinkedIn? Or is it just a volume and patience game?
Mike C.
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Yes - and I think 99% of the experts out there would agree reply rate is most important (I'm also not one of those experts 🙂 ) Humanize everything. Test everything. Get creative. How's your LinkedIn outreach?