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Challenges Faced by Enterprise AEs and SDRs in Prospecting

·Mar 27, 2025 04:07 PM·

Hey all! I'm doing some research. What would you say are the biggest challenges enterprise AE's and Enterprise SDR's face when prospecting?

9 comments

· Sorted by Oldest

Pat H.
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What are you solving?
Oliver T.
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Very much depends on the context of the business and the industry - an AE working for a well known brand solving a big and current need/trend is going to have a different experience to an AE in a category creating start-up.
👍1
Oliver T.
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It would be helpful to understand a bit more context for the question.
Nick T.
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For an enterprise seller that is assigned new new large accounts
Oliver T.
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I'd love to help but without any further context, I'd say getting the attention of the right person, identifying and engaging all the relevant people involved at the right time in the process and keeping them engaged for long enough before their priorities change, changing the status quo of existing embedded solutions/relationships, getting the right champion to make things happen when needed (procurement process or proposal presentations to a senior team for example), proving the ROI, the impact of time which is a huge factor in enterprise deals with a long deal cycle. There are different challenges at each stage.
Paris P.
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Connect rate
Nick T.
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Thanks. What do you think is the best way to prospect cold and get in the door with a new new logo today in the enterprise?
Paris P.
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Depends on vertical, ICP etc
Pat H.
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There are no cookie cutter answers to these questions