How to Ensure Data Insights Drive Real-Time Sales Rep Behavior Instead of Sitting in Reports

Quick question for the group. How much of your data work actually shows up in execution? We’ve seen cases where: models are solid, insights are clear, but reps still act based on what’s in CRM, not what’s in the warehouse Feels like the missing piece is getting those outputs back into the workflow in real time. Writebacks seem to be solving for that closing the loop between analysis and action. Are your insights actually driving behavior, or mostly sitting in reports?