💡 I believe GPT-5+ changes the game for sales enablement We’ve all seen the buzz around AI copilots and tools like Gong — and they’ve definitely moved the needle. But something new is now possible that goes beyond in-call tips or post-call analysis. Imagine an AI-Powered Behavioral Operating System for your revenue team — not a tool that just feeds prompts, but an adaptive engine that:
Learns in real time from every win across the company
Guides reps in each situation toward the highest-probability move
Encourages autonomy, creativity, and on-the-fly adaptation
The first teams to deploy this kind of engine will gain a massive edge:
Faster adaptation → AI guidance evolves daily, not quarterly
Compounding advantage → every win strengthens the guidance for the next deal
Market acceleration loop → more wins → more market share → even more wins
In that environment, even being one quarter behind a competitor with this capability could be an existential risk. FYI I am not building this. It's just my take on Sales Enablement in GPT5+ era and I am curious about yours.
If that’s the case then it won’t be long until sales reps won’t be needed at all. 😂
I actually see it as the exact opposite, Tony W. 😄 — this AI Behavioral OS would massively empower reps to punch above their weight. Instead of burning cycles navigating tools, remembering training, referring to playbooks, second-guessing, or digging for “who to call next and why,” they’d spend most of their energy on what actually wins deals: growing relationships, creating urgency, and closing. Imagine a rep spending 50% more time in actual selling conversations, generating 50% more leads in that time, creating 50% more quotes, and closing those 50% more often. That's over 500% compound sales efficiency per rep. By the time reps in a traditional org learn one new upsell approach, an AI Behavioral OS could have already surfaced, tested, and scaled 10 winning upsell strategies across different contexts — guiding reps to use them instantly, no training required. It might sound crazy but some of that is already possible. I've seen/used it in practice.
Imagining is easy. I'm interested in real results. If AI is going to replace reps actually learning and getting better, then they will get worse, and they won't be needed. If humans will still be needed, AI won't deliver actual results. I know AI can, and will continue to do more, very "cool" things, but I want to see the results. "We were only at $X in revenue with $Y cost in the team before AI, and now we are at $2X revenue with $0.5Y cost after using AI." Let's see when the hype turns into results
Totally agree with you KC - I'm a new member here, and this is the first message I saw, so forgive me if this is not the right spot, but we are actually building what we call a Sales Operating System that allows reps to focus on relationship building and closing. We're taking away a lot of the heavy lifting in trying to figure out what is the right messaging to use, what customers have said before and prioritising which deal to work on. The upside - we see that reps get better by getting clarity on strategy and prep, and they can handle more deals. We're still relatively early stage tho. Happy to share back more results in time Tony W. 🙂
That’s what I like Tony W.! Show. Me. Results. Now, I can’t speak to this hypothetical OS in its entirety, but I can speak to parts of it — behavior engineering is my jam. Off the top of my head: according to Salesforce, AdRoll (B2B SaaS) increased qualified conversion rates by 65% (compared to the manual process) by adopting Salesforce Einstein lead scoring AI. It researched, scored, prioritized, and surfaced leads to act on. What’s not clear is how much time reps actually saved by eliminating manual labor — and, as a result, how many more calls they made compared to baseline. I have examples in spades as well as my own experiance from mid-market/enterprise projects. Note: To be clear, I’m not saying reps won’t learn. They will. But I believe the learning process will shift from heavy training sessions and self-guided application to system-guided micro-learnings by practice. They’ll still learn — but they’ll learn and improve much faster. Max v. that sounds very interesting. Where can I learn more about your project? I am very passioned about combining AI with behavior engineering to build 10x tools.
It’s really cool to see someone with a very similar vision as what we’re trying to do to! We are very interested in behavior change as well. I’d love to give you a 15 min demo if you’d be up for it - to see how far we overlap with these ideas. Please check www.hiveperform.com for more info.
