Is Using META Ads Effective for PLG (Self-Serve) SaaS Growth?

Hey Everyone, is anyone here using META ads for a PLG (self-serve) SaaS? If so: Do you think it's worth a try?

· Sorted by Oldest

Hey Everyone, is anyone here using META ads for a PLG (self-serve) SaaS? If so: Do you think it's worth a try?

· Sorted by Oldest

Albin P.
·
·
Hey Nikolas C. I am not using it, but it is worth a try if your target is actually active on Meta. If you are a B2C/prosumer product, and your target is on Meta, it is probably making a lot of sense! If you have a B2B SaaS, you might see this as a bet: “I bet that my buyers will be open to thinking about work when scrolling on Meta products”. If your target is NOT on Meta, it is probably wasting money and effort on the wrong channel. Ads is all about targeting (like any marketing motion, actually 😅) What are you selling and who’s your target?
🙌1
Nikolas C.
·
·
A MarTech tool getsocialkit.com

Albin P.
·
·
Hey Nikolas C. I am not using it, but it is worth a try if your target is actually active on Meta. If you are a B2C/prosumer product, and your target is on Meta, it is probably making a lot of sense! If you have a B2B SaaS, you might see this as a bet: “I bet that my buyers will be open to thinking about work when scrolling on Meta products”. If your target is NOT on Meta, it is probably wasting money and effort on the wrong channel. Ads is all about targeting (like any marketing motion, actually 😅) What are you selling and who’s your target?
🙌1
Nikolas C.
·
·
A MarTech tool getsocialkit.com