Albin P.

Good luck with this, I love the idea 🙂

Pablo G. Amazing. I feel like dental, legal, and hospitality are actually B2C -> they sell to individuals. It is great, just not my focus 😄 I created a Value Intelligence that enables B2B Sales teams with ACV > $25k to reduce the number of deals stalling in no-decision. I tend to work with established sales teams (3+ sales reps). Let me know when you’ll start selling to clients so we can see if we’re a fit for some of them.

Also interested in knowing the industries you’re targeting. Reading your website quickly, I mainly saw B2C and retail, is that right?

I did not. At the end of the day, what I need is a simple website that I can update very quickly - I am not running a team of 15 marketing people needing fine tuning 😄 All of these tools, plus all the fees that come with it, are not a good fit for me I believe. I’ll probably review my position if the team grows!

I am a software dev. I have one stack on Wordpress, the other is on Astro (+claude). I am not on the market to buy a solution, but if you’re going to compete with Webflow and Webstudio, I’ll be curious to read the pitch 🙂

So far, I have not had success with them, and I have not met anyone who has either. I am struggling to say a definitive “they don’t add value” because I might be using them wrong 😄 To answer your initial question: “Any marketers having success using intent signals?” -> Not that I know of 😄

rickw mainly that you can’t really rely on “buying intents” from platforms. Understanding how they track “buying intent” gives an idea of why. For example, they track that someone at a company is searching on the internet for “CRM”. Does it mean that the company is looking to buy a CRM or that one or two employees from their massive 5k headcounts did a random CRM search on a Wednesday morning? Winning a grant or getting funded is an event, not a buying intent. It’s not “because I got funded” that I am actively looking for a solution. But “when someone got funded, 70% of similar companies are buying X, Y, and Z solutions”. Buying intents are extremely hard to get. Events and probability of looking for a solution are easier, but they’re still probabilities.

Got this feedback from every source I read in the past few weeks, except from intent signals vendors.

LinkedIn all the way (except for very traditional industries that might not be present on it)