Using CRM Data to Improve GTM Execution and Analytics

Hey everyone, How are you using your CRM data to make real GTM decisions? Most teams track leads, pipeline, and revenue, but the real value is in connecting that data to questions like pipeline quality, channel ROI, and deal drop-offs. I’ve put together a short practical guide on using CRM analytics across the three to improve GTM execution. Would love to hear your thoughts and how you’re using CRM data in your GTM motion.