Hey Brian O. it is a stand alone that can connect to any CMS, or content vault, or a DXP if the need be. I am not replacing what you have, I am putting it on steroids.
I ingest all your content whichever shape or form it might be; doesn’t have to be in your content vault or a CMS even.
My widget and composer at the back end is authoring content on the fly based on your knowledge in my platform, and spinning up landing experiences tailored to buyer’s questions.
It does have your branding, styling, your tone of voice. Those pages are TopCat experiences, not actual pages.
I sit below your nav bar- don’t change your actual website, but open an overlay on top of it where the entire page is the conversation tailored to eg- if the B2B buyer is legal, i pick that up, my writer answers in legal language, CFO- financial language.
If you are doing prospecting, you can use my TopCat experience links to send to your prospects personalized specifically to them.
Most B2B sites are static, content is personalized based on rules, content blocks and cohorts or inferred signals.
Buying committees do self directed research, they don’t want to talk to sales. When they land on your site, they have deterministic chatbots needing manual conversation trees, or LLMs that are not suitable for B2B specs and spin out answers they shouldn’t.
I am allowing the buyer to directly engage even with your dormant content.
I can tell you what questions are asked, what content was tailored and how, and where you have a content gap.
Sorry for the long answer
