Jennifer S.

Commented on Measuring Website Clarity: Key Metrics for Buyer E...·Posted inGTM

What’s the main goal of your website for buyers? From my content + Shopify experience, I usually track conversion rate as the headline metric, but I also look at click paths, engagement with key content, and friction points. Together, it gives a clear picture of whether buyers can take the next step.

Commented on LinkedIn Content Strategies for Demand Generation:...·Posted inGTM

Jennifer S.

Putri K. Mapping it to ICP is where the real conversations start. A couple things that have helped me:

C.L.E.A.R. Commenting Framework helps turn reactions into nurturing conversations.
Connection Mapping Framework identifies 15–30 key connections to focus outreach on.

Happy to share more examples if you want; it’s all about keeping it practical and doable.

Commented on LinkedIn Content Strategies for Demand Generation:...·Posted inGTM

Jennifer S.

Chandana P. Case studies do double duty, building credibility and relatability. I’ve found thought leadership lands better once people already trust you, but the story hook is what gets them there. Have you seen a shift over time, or has it always been the stronger performer for you?

Commented on LinkedIn Content Strategies for Demand Generation:...·Posted inGTM

Jennifer S.

Nicholas P. Totally agree, Nick, content + tracking is such a solid combo. Do you see better traction when posts come from the founder vs. the company page?

Posted in GTM·

Jennifer S.

LinkedIn Content Strategies for Demand Generation: Let's Share Insights

Hey GTM, how are other RevGenius folks handling LinkedIn content for demand gen, and what’s moving the needle in your experience? I’m helping B2C, B2B e-comm, fintech, and real estate teams craft posts and case studies that convert views into leads. I would love to swap insights.

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Posted in Intros·

Jennifer S.

Introducing Jennifer Slaughter: GTM Strategist and Storyteller

Hi RevGenius! 👋 I’m Jennifer Slaughter, a client-focused GTM strategist and storyteller. By shaping brand narratives, sales content, and customer journeys, I drive measurable revenue growth across industries. I’ve led cross-functional teams, built 0–1 GTM strategies for e-commerce and housing development launches, and optimized messaging to boost adoption, pipeline, and client retention. Writing has been the backbone of every success; from page 1 on Amazon in less than 3 months with my e-commerce brand, to closing $6–8 figure deals on a GTM real estate development. I just moved to North County San Diego and am most excited about “whole human” work—blending data, inclusion, and creative expression to alchemize teams, personas, and customers. Thrilled to join the community and share insights while learning from all of you. Feel free to reach out!

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Jennifer Slaughter