Putri K.

Commented on Driving Early Traction for Your Product Hunt Launc...·Posted inGTM

Re: LinkedIn outbound tool - I'm definitely interested! We're shifting focus there too. Would love to chat about what you're building when you're ready to share more.

perfect, DM-ed you 🙂

Commented on Driving Early Traction for Your Product Hunt Launc...·Posted inGTM

Putri K.

Find ppl with audience from your users/followers

we are reaching out to existing users. For us we were targeting notion people, and we had a big notion creator as a user. But also from there we know who else are big notion creators and also notion community leaders and reach out to them. We did podcasts with communities too which helps get the word out and also build relationship with the community leaders so then they would also help boost our launch

Commented on Driving Early Traction for Your Product Hunt Launc...·Posted inGTM

Putri K.

Dylan M. we did a pretty good product hunt launch with our prev startup (#1 of the day & month, 2.9K upvotes) What we did:

1.
Pick a good hunter (have audience etc)
2.
We have started building audience on X beforehand, so if you have users, X follower etc, tell them about the launch and ask for upvote & retweets on the day.
3.
Find ppl with audience from your users/followers to really hype it up, i don't remember the specifics but we made relationships with our top users before the launch and made sure they help hype it up
4.
Ask your best users to post a good review
5.
Apart from the launch itself > make sure the post, assets, etc is good,
6.
and also check/improve your onboarding flow to make sure ppl who sign up on that day can get to AHA moment fast. A lot of ppl just want to try, so without a great flow they probably wont stay around long enough to figure things out.

note: this was 2021. idk if this has changed. I also hear another tactic of just keep on launching on PH without making it a big deal. Have not tried that. We were trying to get to the top for our PH launch. Also, since you're shifting to focus on outbound on LinkedIn, I'm building a tool for LinkedIn outbound motion right now. Would love to chat!

Commented on LinkedIn Content Strategies for Demand Generation:...·Posted inGTM

Putri K.

More on the side of pulling your post audience (reactions etc) > narrow down to your ICP > and start the outreach Would love to chat and see how you're approaching this as well.

Posted in GTM·

Putri K.

Exploring the Five Unsolved GTM Problems: A Call for Insights

Hi all, I'm learning a lot about sales & Clay, wanted to ask experts here their take on the Five unsolved GTM problems that they posted on their blog. TLDR:

1.
Signal aggregation is broken: Too noisy, not actionable, not always real signal.
2.
Account hierarchies are inaccurate or irrelevant: Legal entities ≠ accounts.
3.
Territories are static in a dynamic world: You’re rebalancing accounts once a year. The world changes every day.
4.
Rep interfaces are bloated, fragmented, and outdated: Reps open a lot of tabs, from prospecting tool, CRM, Clay, Salesloft, LinkedIn/X, ChatGPT. But you can't build 1-size fits all UI because each company has different processes
5.
Feedback loops barely work for messaging: Automated systems have trouble adjusting messaging based on success metrics, and manual adjustments take far too long.

Most interested in #4 as it seems like GTM engs often build custom tooling for their team. ❓Question: Is this a real pain that's worth solving? (curious to hear about the other problems too!)

0Comments

About

Company
sendegg.com
LinkedIn
LinkedIn