Paul D.

Thank you Mike C.

Hey Naman G. I'd love to see!

Saravanan B. one way is interacting with the community here. What are you hoping to learn/keep updated on?

You're welcome.

Happy to have a chat Harsh S., specifically around what you find challenging as well as interesting.

I have used SalesLoft in the past. Why are you evaluating other tools?

Justin C. ahh I see, thank you for the context! Given the two different rev routes under the same "umbrella" (if you will) I would refine my positioning framework(s) per buyer community. This can help with segmentation/ICP clarity. If that is not the case I would look at my messaging between the two segments to make sure they sound different from each other. For example, I can't message North Dakota the same way I speak with South Dakota regardless of them both being Dakota's (in my experience). Hope this is helpful!

Along with refining ICP, I would also consider refining the messaging per persona for stronger relevancy. Justin C. Thoughts?

Third-party engagement is crucial, especially given the complexities of today's buyer journey. In my opinion. Third-party interactions often provide invaluable data, offering insights into your buying community and competitive landscape. This direct engagement can significantly enhance marketing effectiveness and provide essential validation for your strategies. Even minor suggestions from these third parties can lead to major improvements. During my time at Gartner I worked heavily with my clients marketing team(s) and experienced first hand the importance of 3rd party validation and insight.