Dominic R.

Kristofer L., ActiveCampaign is actually my favorite tool and was going to be my recommendation instead of GHL, but it does not have as broad a feature set, so I decided against bringing it up. You can actually white-label their platform in a similar fashion to GHL. It lets you resell accounts, but it has limitations. You can check that out here: https://www.activecampaign.com/learn/guides/white-labeling-in-activecampaign A third option that MIGHT be a fit for this situation could be Constant Contact. They have a strong resell/whitelabel program. Keep me posted on what you decide. Happy to lean in if you have further questions or need help.

Kristofer L., That makes a ton of sense. Thanks for clarifying. I've used GHL quite a bit, and this seems like a solid use case for it. That said, I'd caution against bifurcating your focus unless you're ready to start selling and maintaining software in addition to the traditional service business grind. If you're dead set on integrating GHL into your service, I recommend avoiding it as a line item when negotiating your annual retainer. Avoid bringing it up unless it's a pain point for that client that you find during discovery. Introducing a software decision into an agency retainer discussion could quicksand those deals unless they are also on the hunt for software. Instead of committing to your services, they will start thinking about the hidden costs of software and how to get the most value from it. It's tempting to show off the new shiny thing here, but it's a great upsell when they realize they need it while you're doing work for them. One last note: There is nothing stopping you from spinning up an instance for them to work out of. Bake in an extra 100/mo. in the retainer to cover your costs, and then when they want/need a platform, you will conveniently have it with all their stuff in it, and for an extra 50 or 100/mo., they can have access to a pre-built, amazing platform.

If you want help with positioning and messaging, feel free to bounce anything you have off me. Always happy to lend a hand.

Taylor S. good stuff. What tool/platform are you using? Generally speaking, I suggest:

Julien M., thanks for the info. How strong would you say your current inbound motion is? Given your ICP, the following channels would be the best; however, not in isolation. All of these need to weave together consistently.

If your content is thoughtful and industry-forward, it will feed the LinkedIn beast organically, and then you can retarget to your heart's content. PS. Email is your friend here too as you build your list - but keep it tight with a monthly newsletter.

Sent. Let's go!🚀

Richard D. Hey there, Sounds exciting! Happy to provide advice. Would you prefer email or a DM here in Slack?

Kristofer L. What're you selling/marketing? Do you already have a stable base of customers?

Julien M. What are you selling? What is the market niche?