Justin S.

Vern H. what problem are you trying to solve via automation and whats the goal of automating it. What metrics or KPI’s are you aligning it to. Would go back to Jerome I. question, which business function is this for?

Nikhat I. Is signal based outbound actually helping us qualify in faster, or just making us feel more confident before we’ve asked anything? 2. Isn’t a “signal” just an assumption wearing a suit (funding, hiring, tech stack), none of it confirms why it matters to this buyer today? 3. Are we making outbound more one sided by leading with what we think the signal means, rather than what the prospect’s actually confirmed? 4. What if the first touch was a hypothesis, not a pitch, research or insight the prospect can agree or push back on, instead of an assertion? 5. Is data quality really the bottleneck, or is it interpretation? Clean systems won’t fix a rep who treats a signal as proof instead of a prompt to ask a better question.