Dan N.

I want to doubleclick on Dennis J.’s comment because the simple tactical things are low-hanging fruit. One afternoon with your meeting booking tool can solve a lot of them and I bet you'll see a small decrease in no-shows. The thing that an afternoon of focus can't solve is the reps (or if these are cold inbound demos, Marketing) selling the value of the demo. Even without all of Dennis's excellent tactical hacks, if the reps/Marketing positioned this next meeting as a can't-miss opportunity, the leads would be showing up early with their pencils ready. It's a people issue and a positioning issue, not a workflow issue. I bet if you shadowed a few discovery calls you'd start to see the problem: reps failing to uncover the true pain points, failing to match product benefits to those pain points, failing to paint a future state (with your product) that's rosy and awesome, etc. Doesn't matter if it's a long or short sales cycle: that demo should feel like the lead is about to touch the face of God.

Welcome to the club! I'm figuring it out, and probably the other 59K+ people in this workspace too are also figuring something like it out. Hiring help to help you figure it out is going to get you a lot further and faster than consuming books and short-term tactics. This is just a detour on a longer journey- keep hustlin' and trying.

Hi Sahil, "i didn't get any response on my offer (that's what i can say)" sounds like you didn't exhaustively test your market, your positioning, your price, etc. A big thing I teach to founders is that if you're shopping a solution around for a problem, you've already lost. Instead, you should do 20+ discovery calls with your target market (probably US-based agencies that want to diversify their own service offerings) to truly understand what they see as their "problem." Once you've done that, you'll have a much better understanding of how a white-labelled outsourced dev shop can solve their problem. THEN you can make an offer and see if they bite. I advise that you get a fractional CMO to help guide you through that market discovery process and find product-market fit.

Oh, and try one thing (not five) for at least 3-6 months. Spend some $$, do lots of debriefs throughout, and use hard data to confirm if it worked or not.

Hi Sahil, great news: you've identified the problem! I don't mean to be glib, but you're at a great place to run some controlled experiments to find out what works for you and your market. White labelling development services is a perfectly viable pathway, but it's not the only one. I would be curious why it "didn't work" - perhaps it wasn't enough time, or enough promotion, or the wrong place, or (insert millions of ways it could fail). Regardless, marketing in any channel is more like the scientific process than installing code. You have to fail, recalibrate, fail a little less, recalibrate, fail a little less, and then you're rolling in rupees. With AI and the glut of fractional service providers, I wouldn't recommend hiring a full-time marketer, or CRO, or business development rep. Especially since you are only two years in business, I would strongly recommend hiring a fractional executive for 6-12+ months to diversify your referral-based business into more scalable GTM motions. Assume there is tons to learn about your business and your revenue growth will match your curiosity.