Eia B. Love that you take branding into your own hands, huge advantage, especially in early GTM phases.
Our approach is similar: we prioritize clarity and conversion first, then layer in polish. For ads, we run them occasionally, but only when the messaging, targeting, and landing page experience are fully aligned. Otherwise, it's wasted spend.
Curious, do you usually build the landing experience too, or just the creative/visual side?
