I'm running CRM audits on HubSpot for a few agency pilots.
Right now I check 5 things:
• Clean records: duplicates, missing owners, empty required fields
• Pipeline and stages: deals skipping stages, stage dates that don't add up
• Activity on the right deal: emails and calls logged to the contact, not the deal
• Lead source: blank, overwritten, or set by two tools
• Stale deals: open deals with no activity in 30+ days
For the consultants and agencies here: what do you check that's not on this list?
And which finding gets a client to act fastest?