Finding Clients: Targeting Small Businesses for Your Content Studio

Hi Everyone! I run a boutique content studio providing narrative-driven blog posts as opposed to the usual, algorithm-chasing approach. I’ve been asking multiple Slack and FB groups how to gain more clients, build a client pipeline… that stuff. As a solo freelancer, I usually work with big brands like Shutterstock and Zapier and this part I know how to reach put to them and all... But I often get told that as a content studio, it’s better to approach smaller businesses as they tend to stick with you a lot longer, maybe because they don’t have a big content/marketing team to fall back on. So, question: How do you find those small businesses? Where do you find them, and how do you know they’re the “right kind of small” if that makes sense?