Hi Everyone! I run a boutique content studio providing narrative-driven blog posts as opposed to the usual, algorithm-chasing approach. I’ve been asking multiple Slack and FB groups how to gain more clients, build a client pipeline… that stuff. As a solo freelancer, I usually work with big brands like Shutterstock and Zapier and this part I know how to reach put to them and all... But I often get told that as a content studio, it’s better to approach smaller businesses as they tend to stick with you a lot longer, maybe because they don’t have a big content/marketing team to fall back on. So, question: How do you find those small businesses? Where do you find them, and how do you know they’re the “right kind of small” if that makes sense?
First, search manually on Google to find your local businesses like “tyre dealers near Los Angeles”, go through the websites and see if they are a fit for your business Once you do this manually, and know who your target audience is then you can find automated ways to do this using clay or leadscrape(this is very good for scraping small businesses) Let me know if you have any questions
Try working in reverse. Who can you help? Who has a must need vs want ? What value do you bring? What outcomes can you deliver? Who typically hires for this desired role/service. The list goes on - pipeline is not about quantity alone it’s ruled by quality. Are you attracting the best fit customers and what is unique about how you solve their problems. THEN start to do targeted prospecting. Some resources: Zoominfo, Li Sales Navigator and then filter by your targets: size, revenue, role, etc. Hope. This helps.
