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General Discussion

General Discussion

Is Cold Email ROI Diminishing While Cold Calling Gains Momentum Amid AI Overload?

·Jun 08, 2026 07:25 AM·

Anyone here feels as if cold email ROI is starting to diminish and cold calling is back on the way up? Due to the sheer amount of AI slop out there

10 comments

· Sorted by Oldest

Mike C.
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Very much so. LinkedIn and cold calling. Evan D. has the data.
👍2
Murad J.
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Evan D. would love to see the data
👍2
Shweta P.
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Yes, Also in my org the stakeholders usually delete emails that now come from ESPs.
Faizan S.
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yep email rate is dropping down slightly and LinkedIn and cold calling is the new play ground.
Viky G.
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Yes, now think about AI cold calling as the next milestone. Is that also slop?
Evan D.
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It's illegal to use AI to place calls in the US and most g20 nations without prior express consent (therefore: it's essentially illegal to have AI place cold calls and speak on cold calls, it falls under robocalling legislation)
Evan D.
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(edited)·
also here are the numbers Murad J. Mike C. https://pilot.titanx.io/phonereturnreport
🚀1
Viky G.
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Glad to hear that!
Ozan D.
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the irony is that the same AI tools making cold email worse are also the best way to differentiate from the slop. personalization that actually references something specific about the prospect's business, not just "I noticed you're in [industry]". the bar for what counts as a good cold email just went way up
Rodney K.
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AI-generated outreach has significantly reduced its effectiveness. Personalized emails and thoughtful cold calls are standing out more because genuine human engagement is becoming rarer.