Which Go-To-Market Role Is Most at Risk of Obsolescence Due to AI?

Jared R. · 2026-03-10T15:49:05.916Z

@channel Was speaking with @Evan D. and this q came up - which GTM role is most in danger of becoming obsolete because of AI? 🤯 SDR/BDR 😳 Demand Gen 👷RevOps 🕶️ AE 📝 Content Marketing 👩🏫 Design/Graphics 👀 All these 🧵what you’re seeing and doing or reasons why you feel this way. List anything you're seeing outside this list too and how it's being replaced.

Andrew D.
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Design/Graphics
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Content
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SDR/BDR
Jared R.
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Andrew D. what are you doing with each of those that doesn't require people? How are you operationalizing? And what are the results?
Kevin F.
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SDR/BDR is the obvious answer but I'd push back on the framing a little. The role isn't the variable - the operating mode is. Any GTM role built around execution (outbound volume, task completion, process adherence) is at risk. Any role built around judgment (synthesizing context, challenging assumptions, guiding decisions) survives. AI isn't killing the SDR - it's killing the execution-first version of every role on this list, including AE. I've been writing about this specific shift for a while. Just finished a book on it if anyone wants an early read.
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Andrew D.
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Design is impacted heavily. AI (base44, claude, etc.) can build apps or websites quickly that are styled quite nicely. Results are a much faster pace to market on assets. Decks are now styled easily without a designer touch. Content - I personally dont like AI slop on emails, linkedin posts, etc. -> but long form content I dont think people care if its written by AI or not. If its informative and correct - I'm all ears. SDR/BDR - I think their whole goal was execution on volume. If AI can book meetings and answer basic level questions - Why would I care? I wouldn't replace an AE with it. I think people like buying from people they like. Not being sold to by a robot.
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Arthur K.
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Middle Managers? a bot can shout at me to update Salesforce
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Virgil W.
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The question is - why are we still asking if a role will be obsolete/replaced. Most of the studies have proved that AI cant, yet, and wont't until it gets somethinf called "taste" and "judgement" and until RAG becomes continuous training so the voice adaptation is real. There's difference between creative direction and execution.
akhil t.
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There is going to be a major restructuring of business processes, most probably a lot of process monitors and managers are going to be there to look at specific parts of the process.
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Junaid
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I don’t think it’s about a specific role becoming obsolete. What actually becomes obsolete are tasks that follow a clear, repeatable process. If someone’s job is mostly clerical work with a defined workflow, AI will eat that first. At this point it doesn’t really matter which industry or role you’re in. If you’re not using AI in some way to automate repetitive parts of your work, you’re putting yourself in a risky position. The people who stay valuable will be the ones who use AI as leverage, not the ones doing the manual steps AI can already handle.
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Liad S.
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Can I choose "All the above"? Lol
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Virgil W.
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Liad S. please back it up with reasoning.
Wole B.
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Definitely 100% SDR, maybe not so much BRD for human connection JDs that require relationship building. I've personally built SDR agents and it works 200% better than a human physically could. Next on the list is likely RevOps. Others on the list will all be 'impacted' but can't be obsolete because they require judgement and taste.
Wole B.
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Can't say the same for UI design tho
Jared R.
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Wole B. curious why you think RevOps is high on the list?
Aidan C.
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IMO anything to do with content, graphics, marketing will be the first to go. I think an interesting way to structure GTM teams moving forward will be that BDR's and AE's will get compressed into one - there will be less and less volume outreach being done, AE's will build active and ongoing relationships with prospects in their terrirotiess (doing serious value-adding outreach to get cold prospects) and revops will merge with finance. Hot take here
Josiah S.
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I totally agree with Kevin F.. Any role that’s judgment and result-based can't be taken by AI. AI can't promise guaranteed results, only an expert can. For example, a content marketer can tell you that the video ad content idea they're proposing will bring in not less than 100k views and a 10% increase in sales. AI can't guarantee such results. So judgement based roles will always survive because they require human intuition amongst other things.
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Which Go-To-Market Role Is Most at Risk of Obsolescence Due to AI?

57 comments

Which Go-To-Market Role Is Most at Risk of Obsolescence Due to AI?

57 comments