Identifying Key Challenges in Tech Sales: A Discussion
Which of these areas do people think are the biggest problem in tech sales?
- 1.
Weak positioning
- 2.
Strategy gaps
- 3.
Outbound that doesn’t inform
- 4.
Poor qualification
- 5.
Account growth (lack of) through misalignment with the wider strategy
My view is that if (1) Weak Positioning exists, then everything else you do as a sales function is doomed to failure. What do others think?
