How to Keep Audience Definitions Consistent Across Marketing, Sales, and Reporting Teams?

Quick question: How do you keep audience definitions consistent across teams? We've seen situations where marketing is targeting one version of an ICP audience, sales is prioritizing another, and reporting is based on a third definition entirely. The result isn't bad targeting, it's misalignment. Feels like audience governance is becoming just as important as audience creation itself. Thinking how others are solving this.