Best Tool Stack for Webinar Signups with HubSpot and Zoom

What’s your fav tool stack for webinar signups using HubSpot and Zoom? I am seeing 3+ ways to do this. Creating a HubSpot form with contact properties associated to the date they register for is not a good option IMO

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11 comments

Pat H.
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What do you see as the three ways?
Amber V.
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1.
Create a HubSpot form that captures the date(s) that the user wants to sign up for. Then based on the date selected, run a workflow that adds the specific meeting link into a custom Contact property. Then send an email confirmation with a personalized token included the meeting link.
Don’t like- Too customized and not scalable. No registration or attendance data in HubSpot. Doesn’t add the contact to an event but requires them to reference an email confirmation instead. 2. Use a third party like Eventbrite or Luma to capture event registrations and send calendar invitations automatically. Don’t like- No registration or attendance data in HubSpot. 3. Use Zoom Webinars to create dates and send signup offer via email and/or on a landing page. Get registration and attendance info in HubSpot via Zoom integration #3 makes the most sense to me but I haven’t used Zoom webinars and not sure what blind spots I may have
Pat H.
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Great article here on the integration between Zoom Webinar and HubSpot: https://knowledge.hubspot.com/integrations/use-hubspot-and-zoom-webinars
Amber V.
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Yes I saw that too, thanks! Was hoping someone with experience setting this up might chime in about the process
Saahil D.
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I would suggest use Luma and then push all data into Hubspot with Zapier
Pat H.
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That’s exactly how I have it set up for two clients 😎 — the native solution works just fine when used with Marketing Events and Campaigns.
Paris P.
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Why not just set up a zapier integration between lu.ma and hubspot ? Not ideal but luma is so amazing... Id also recommend commenting on this in the hubspot product feedback community: https://community.hubspot.com/t5/HubSpot-Ideas/Integrate-with-Luma/idi-p/568991#feedback-success
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Jared R.
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Amber V. it’s my understanding that you can capture whatever you want on reg and there’s a way to measure attendance by link clicks (not perfect but zoom never is w attendance) through Lu.ma
Gaurav A.
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For webinar signups using HubSpot and Zoom, I recommend leveraging the Zoom integration with HubSpot. This setup allows you to create Zoom meetings or webinars directly from HubSpot, automate promotions through workflows, and register attendees as contacts in your CRM
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Pat H.
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The echo is strong in here!
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Amber V.
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Appreciate it y’all! I love Lu.ma too but might be a little too “experimental “ for my client. Great to hear that the zoom integration with HubSpot is pretty seamless. That is super helpful thank you!
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