Hey folks - i'm working on trying to implement like Account Engagement Statuses for our ABM Campaigns. The idea is that then the goal of AMB Campaigns will be trying to push more accounts from one Status into the next status. Has anyone built this? i'm imagining i could use things like ZoomInfo to see site visits from an account, or when they fill out a form, or click an email, to then trigger an automation that updates an Account Engagement Score or an Account Status.
What CRM do you have?
Prasid P. if you are in US use rb2b to get the info of the vistor use clay to see if they are fit then you can use sequencer and CRM to send message and update crm
Hey Prasid, this is something weβve been working with marketing teams. For some teams, itβs pretty straight forward like you mentioned - website visitor + marketing engagement (form signup + ebook download + webinar + newsletter) => update scores in CRM. Sometimes it gets more complex with SDR touchpoints (email sequences, cold calls, lead status, etc.) and 3rd party signals (hiring, funding, recent news etc.) DM me if you want to chat more about! Prasid P.
