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Improving LinkedIn Response Rates for Digital Marketing Outreach

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Hi everyone, Nice to connect! I am a business developer and I am helping a digital marketing agency in their outreach plan through LinkedIn and Instagram. However I am facing issue in response rate on LinkedIn and not able to get any client there. I am attaching a reference pitch that I am using on LinkedIn right now. Some guidance would be much appreciated. Thanks Reference pitch: Hey Refugio, You’re clearly doing great in real estate — but if someone Googles “[realtor in City]” right now… would they find you first? I work with real estate pros to help them rank higher on Google & Maps without relying on ads — so they get more organic calls and clients. Happy to share a quick, no-strings audit + a few ideas specific to your online presence if you're open to it! Cheers, Rana Sarmad

4 comments

Margo D.
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One of my good friends is a top residential RE agent. Two thoughts - 1, Timing. It's peak season in cities that have winters, so they're focused on clients, properties and transactions. They'll probably be more receptive to your pitch in winter when there's less market activity and they are working on the business instead of in it. 2, Channel. Residential RE agents are more likely to be on other platforms to find and connect with their customers (FB, IG) and don't use LinkedIn nearly as often.
Rana S.
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Thanks so much for this. Looks really helpful.
Jon M.
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A big thing you’re missing, your assuming they know the benefits of rankings and are feeling pain because they don’t rank. You should add pain/benefits to the pitch
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Sai M.
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Agree with Margo D. when I was validating an idea a few years ago, I used to be active in Facebook groups that were related to Realestate investors or wholesaler’s. They are very friendly people and approachable. I think your message needs some tweaking(most of these realtors aren’t aware of tech terms), so you need to start the conversation in simple 5th grade English
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