Revamping Sales Cadences: Best Practices and Insights

I'm revamping some cadences and am curious what people have found to work well. I found this one from Mike Gallardo at Deel but would you guys do anything differently here:

6 comments

Nicholas P.
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The cadence doesn't really matter as much as the actual message/reasoning for reach out. I'm not really sure a triple tap is ever a good idea unless your specifically selling to sales leaders with a product that is a short sales cycle.
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Chandana P.
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I experimented with different cadences for a saas client and triple tap isn't a good idea. I'd suggest to ease out the cadence over a period of 30 days and then keep a less "enthusiastic" touch points for the next 30
Gali B.
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Imagine getting an email, a connection request and a phone call - all from the same person, on the same day? Would you like it. I realised that I won't. I'd also not follow sellers who share how they sell, rather than sharing insights for their prospective customers (unless you're selling to sales people).
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Chester L.
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I've been on the receiving end of many of these long cadences and I HATE THEM! I always block the sender and report as spam. Just think how it affects your domain reputation score. I coached my SDR team to do only 3 touches, and do 3 more 2 months later. It's more effective to drip slowly than follow the traditional "a cold prospect needs 14 touches so hammer them all at once".
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Chris D.
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Pro Tip: the first step of the cadence is to do research and look at their LinkedIn profile, wait one to two days to actually start the outbound sequence and you’ll find that 10 to 20% of the list will either look back at your LinkedIn profile or send you a LinkedIn connection request. The ones who look at your LinkedIn profile, have a higher response rate.
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Paris P.
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I think the emailing is too frequent the first week - also I would also add a video. It takes 10+ times on average to get a hold of someone, I would stretch it out to 60 days and add more touches, but never more than 2 in a week...

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