Best Tools for Automating Engagement Emails for Website Traffic
GTM - What tool do you recommend for automating emails to the website traffic to keep them engaged? I came across Smartlead. Any suggestions?
Are you using a specific CRM?
yes, we use epicor
Hey Tejas M., there are many tools like Smartlead, Instantly, EmailBison, or even your CRM that can get the job done. But context matters if you're looking for engagement. Is the visitor a target persona or ICP account? Are they a new or repeat visitor? Which content and pages did they visit? If you're enriching and scoring website traffic with signals like this and updating your email message accordingly, you're in a much better position to engage and move traffic down funnel, regardless of which tool you're using for your email. You could make that workflow and send personalized emails straight from something like Tapistro. That way your traffic is enriched and prioritized so high intent visitors are auto-engaged with messaging that's specific to them. Shoot me a dm if you'd like to see what this could look like.
Hi Tejas M., you asked a great question. I think Josiah S. had a great response. I personally like B2BRocket.ai to do what you are asking, as we can use intent data and website visitor data and automate an outreach campaign targeting your visitors. As a person, you led gen for multiple companies. I personally like using an all-in-one solution that you can set on autopilot to source leads, create outreach content, then automate outreach, follow up, and even do AI voice calls, with the sole purpose of booking a qualified meeting for our team at scale. It’s like having a meeting booking engine, but I am a bit biased as I now work with them. Tejas M. I am happy to provide a demo if you are interested.
We are also rolling out the following feature: RTS Leads™ → Our soon-to-drop lead engine that combines website visitor data with buyer intent signals to deliver 2–5 high-intent leads daily — real prospects your team can act on immediately. If you are interested, let’s connect.
Tejas M. - Josiah S. knows what he's talking about. Don't fall into the tool trap. You can automate emails with any tool, but if the message is off, you're just paying to annoy people. The real win here is in the segmentation. Instead of a generic email to all website traffic, the highest-leverage play is to send hyper-personalised emails based on a specific action. For example: a visitor who spent 5 minutes on your pricing page gets a different email than someone who just read a blog post. It’s about sending the right message to the right person at the right time. The tool is just the button you push. Figure out the trigger and the message first!
